Market Development Manager, On Trade - Nigeria at Bacardi Limited

About You

• As the Market Development Manager, you will be accountable to create and maintain supply chain and logistical business flow, as well as data analysis and feedback on the market growth and potential. You will also play a major role in planning & supporting new product launches.

Responsibilities

With our Consumer at the heart, your key focus will be to:

• Trade data analysis and translation
• Market and trade visits across regions 
• Plan and support new product launches
• Monitoring distributors Key Performance Indictors for on premise channel
• You will also support your manager with relevant marketing and sales analysis inputs
• You will provide feedback on the market growth and potential in the On premise channel
• Supporting Area Manager in sales & marketing administration, budget preparations and revisions
• Market/Competitor research & analysis
• Monthly Sales and stock follow up
• Monthly Marketing reporting (best practice, ROI, MBHs )
• eCommerce Account Management
• Competitor Analysis and Market Research
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
• SEM Retargeting Strategies
• Online Banner Advertising
• Online Media Planning, Buying
• PR & Blogs / Optimization
• Social Media Marketing (SMM) 
• Web Analytics (WA) / Real-Time User Tracking
• Email Marketing / Campaign Management 

Measure of Success

• Creation of efficient supply chain flow 
• Availability of our whole portfolio across markets, across channels.
• Great relationships and partnerships with distributors
• Measurable improvements in Distributor KPIs 
• Volume Growth

Skills and Experience

The Skills & Experience needed to create your legacy

• Preferably MBA with a degree in Sales & Marketing
• Minimum 6-8 years’ experience with a proven track record in sales and E-commerce space
• FMCG experience essential, Spirit’s business knowledge is a plus 
• Strong knowledge of local market and culture
• Proficiency in excel, PowerPoint

Personal Qualities

• Strong commercial and analytical skills with proven track record 
• Experience of handling P&L accountabilities
• Proficiency in English 
• Be self-motivated & have a sense of ownership
• Entrepreneurial and hard worker.
• Proactive and can-do attitude
• Organised and well planned 
• Able to communicate professionally across different cultures 
• Comfortable working with figures, have financial skills and be able to develop strategies from analysis
• Team-working skills are vital