Manager - Mobile Advertising at MTN Nigeria

Mission:

• Execute Digital Services’ mobile advertising strategy by identifying, developing, and managing mobile advertising channels, inventories, advertisers, sales and partnerships.
• Grow digital revenues through mobile advertising in alignment with the overall business strategy and market requirements.

Description:

• Implement and monitor Digital Services’ mobile advertising strategy.
• Execute tactics to grow mobile advertising revenues, acquire downstream and upstream advertisers & drive sales to exceed targets as specified in the business plan.
• Collaborate closely with the Digital Business Development team to define, drive, and monitor the design, documentation, development, implementation, testing, launch, management, review, and ongoing support of new and existing mobile advertising channels, inventory and platforms.
• Monitor the design, documentation, development, implementation, testing, and launch of mobile advertising channels, inventory, and platforms.
• Adhere to, review, and update consistent, efficient, relevant, and standard policies, processes, and procedures for managing Digital Services’ mobile advertising channels, inventory, and platforms.
• Develop, maintain, and demonstrate strong expertise in Advertising Operations processes and technologies, including ad serving, campaign management, inventory management, and revenue management. 
• Develop and execute sales strategies to achieve revenue targets, with a focus on Advertising Operations solutions.
• Collaborate with cross-functional teams to develop and conduct effective and efficient mobile advertising campaigns, channels, and platforms
• Ensure mobile advertising channels, inventory, and platforms adhere to all MTNN and regulatory policies relating to digital products and services 
• Identify and fulfil the expectations, needs, and priorities of key internal stakeholders, e.g., CEX, CRX, CSS, EB, Finance, Foundation, HR, IT, Marketing, Networks, Risk & Compliance, and S&D from a mobile advertising perspective
• Monitor the documentation, development, testing, and launch of mobile advertising channels, inventory, and platforms according to the relevant Policies, Procedures, & Processes Document to exceed targets as specified in the business plan
• Provide accurate, current, data-driven, relevant and understandable analysis, FAQs, information, and reports – including but not limited to competitive intelligence, impacting trends, and weekly performance reports – as may be required to guide management decisions and support the business planning process
• Develop and conduct mobile advertising campaigns for various products, segments, and services using multiple channels, inventory, and platforms that exceed identified/evolving advertisers’ expectations, needs, and priorities.
• Collaborate with product analysts, managers, and owners to identify their mobile advertising channels, inventory, and platform requirements.
• Implement an External Stakeholder Engagement Strategy which includes but is not limited to the rationale for regular engagements, engagement format, communication plan, implementation plan, monitoring and review plan, performance metrics.

Education:

• A first degree in Marketing, Mass Communication or any related discipline
• Proficiency in Microsoft Office (Excel, PowerPoint, and Word)
• Fluent in English
• Certification or training in (Agile) Project Management will be an advantage

Experience:

6 -13 years’ experience which includes

• Minimum of 6years experience in digital marketing, growth marketing, campaign analytics and performance evaluation.
• Deep experience in programmatic advertising, data management platforms (DMPs), and demand-side platforms (DSPs) ecosystem.
• Understanding of Telco data assets and how to leverage them for digital advertising solutions
• Excellent communication, interpersonal, and writing skills; Advanced ability to build strong working relationships across the organisation, influence stakeholders, and work as part of a cross-functional team 
• Experience in Information Technology, OTT, or telecommunications will be an advantage