Manager - Geo-Marketing Analytics at MTN Nigeria

Reports To: Senior Manager - Geo Marketing Visualization and Research

Division: Marketing 

Mission:

• To manage end-to-end Engine Room Program in assigned region including generation of key reports, analysis, interpretation and distillation of intelligent information, as well as design and monitoring of targeted commercial interventions, towards ensuring the business revenue and market share targets are met and exceeded. 

Description:

• Own the geo-marketing analytics roadmap:
• •  BI architecture
  •  Automation
  •  Advanced analytics use cases
• Define standards for:
• •  Regional dashboards
  •  KPI definitions
  •  Data governance
• Drive predictive and prescriptive analytics adoption:
• •  Demand forecasting
  •  Acquisition opportunity & saturation modeling
  •  Network/Device technology adoption curve projection
• Ensure one version of truth across Commercial, Network & Sales.
• Sponsor advanced tools (AI, spatial modeling, external data fusion).
• Define geo-segmentation strategy:
• •  Urban / semi-urban / rural
  •  Income & demand proxies
  •  Behavioral clusters
  •  Device/Technology adoption
• Lead white-space identification for:
• •  Network expansion
  •  Technology Upgrade
  •  Device penetration
  •  Rural expansion
• Embed geo-marketing into:
• •  Go-to-market planning
  •  Localized pricing & offers
  •  Channel strategy
• Integrate external intelligence (demographics, mobility, competition, technology).
• Utilize Regional Analytics (Engine rooms) to develop and propose recommendations on solutions to drive revenue generation in consultation with other key stakeholders. 
• Translate complex analytics into clear strategic narratives.
• Influence decisions across silos without formal authority

Education:

• A first degree in Computer Science, Information Systems Management, Statistics, Mathematics, Data Science, Analytics, Business, or any related discipline, complemented by relevant professional experience and appropriate on‑the‑job training.
• Master of Business Administration highly desirable. 
• Fluency in English.

Experience:

6–13 years’ experience that includes:

• Minimum of 3 years’ experience in an area of specialization, with experience in supervising or managing others.
• Experience working in a medium- to large organization.
• Minimum of 2-3 years in information systems and/or analytics, preferably in business intelligence or data analytics (building and managing enterprise-wide reports and dashboards).
• Relevant experience as a project manager and/or a business process analyst
• Proven experience with big data platforms, analytics, product selection, and proof-of-concept evaluation
• Expert-level in SQL and data warehousing
• Product and marketing management experience is highly desirable.
• Strong knowledge of business intelligence and analytics products, best practices, and implementation approaches is required.
• Digital channel performance (apps, USSD, web)