Manager - Customer Analytics at MTN Nigeria

Mission: 

• To ensure the MTN Marketing Report standards are in strict compliance with the MTN organizational standard.
• To lead the team in data mining, analyzing, and reporting customers' behavior to management so as to understand and meet their needs.
• To ensure key performance indicators are reported accurately and timely to MTN Group and Regulatory.

Description:

• Provide analytical commentary, interpret, and analyze the impact of activities on revenues and subscriber profiling.
• Contribute and participate in campaign idea generation meetings and cross-functional Customer Lifecycle Management meeting as required.
• Provide support for campaign segmentation analysis as required.
• Coordinate data requests with respect to pre- and post-return on investment data extraction, data samples for analytics, and other ad hoc requirements.
• Monitor and enforce (from a reporting perspective) Marketing & Strategy and MTNN’s business requirements in compliance with the EDW strategy.
• Extract qualifying data based on defined campaigns and according to the approved campaign road map, as well as manage and update engine room tools.
• Identify multiple relationships and disconnects using big data analytics to identify trends in customer dynamics.
• Ensure that all information and data collected, stored, shared, and reported are in line with MTNN guidelines.
• Build and maintain up-to-date information on the MTNN subscriber profile.
• Deliver on key business metrics, i.e., subs profiles, revenue, ARPU, churn, product performance, competitive environment, and their relevant metrics.
• Define and maintain business meta data for EDW.
• Manage and report on the market share and provide appropriate advice on the emerging market trend.
• Perform evaluations and produce reports on promotions, products, and other activities within MTNN marketing (including promotions, products, etc.) to give MTN a competitive advantage in the telecoms market.
• Communicate detailed, accurate, timely, and easily accessible information to all MTNN subscribers.
• Gather and analyze a variety of subscribers’ information and data relevant to business operations, market and customers.
• Liaise with IS and other departments to ensure Marketing and MTNN requirements are met by the EDW.
• Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets and requirements, and regular review of their training needs.

Education:

• A first degree in Computer Science, Information Management, Statistics or a related discipline
• A Masters degree (MBA or M.Sc.) in any of the afore-mentioned disciplines will be an added advantage.
• Fluent in English

Experience:

6–13 years’ experience, which includes:

• A minimum of 3 years’ experience in an area of specialization; with experience in supervising or managing others
• Experience working in a medium- to large organization
• Experience and working knowledge of data mining and analysis using statistical analytical systems (SAS), problem solving, and reporting.