Lead, Offline Marketing at Konga Online Shopping Limited

Job Category: Senior Manager Level     
Reports to: Chief Marketing Officer

Role Summary

• Develop and drive the strategy of offline marketing whilst ensuring activity is in line with online marketing.
• Activity aimed at driving brand awareness and maximizing sales with our own customer databases whilst also attracting new customers in stores..

Role Responsibilities

• Oversee the offline retention strategy with the aim of driving up frequency of shop and spends.
• Work closely with the online team to ensure effective roll out of multi-channel campaigns.
• Work closely with the creative team to review and optimize assets.
• Review each piece of marketing activity with results used to shape best practices and future marketing plans.
• Manage and oversee all marketing executions for all Konga offline stores nationwide.
• Own the leadership and innovation on offline media planning and optimization exercises to enable brand awareness and penetration growth.
• Work synchronously with media vendors and Konga internal stakeholders to deliver effective and efficient media plans for all offline executions.
• Analyze post-campaign Media results and channel-specific (TV, Radio, OOH & Experiential) level to identify opportunities to improve future campaigns.
• Responsible to track and report savings on Konga’s offline media budget.
• Lead operational discipline with all the retail and commercial teams on End-to-End offline marketing commitments.
• Handle all other requests incidental to this role and/or as assigned by Head, Marketing

Qualifications, Knowledge / Experience

• HND / B.Sc in any field with 3-years experience in the same or related role
• Efficient in the use of MS Office Suite
• Ability to work efficiently in a highly demanding environment
• Strong communication skills and excellent interpersonal skills.
• Demonstrated success preferably in Ecommerce;
• Commitment to working with shared leadership and in cross-functional teams;
• Professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiative;
• Excellent communicator with ability to influence and persuade across all levels of the organization
• Written and verbal Communication Skills
• Time Management Abilities
• Problem-Solving Skills
• Negotiation Skills
• Good presentation skills
• Attention to detail
• Effective planning & leadership skills
• Problem analysis and problem-solving.