Kano Marketing and Business Development Executive at Ruhe Global Resources (RGR)

Job Purpose

• To work with the managing director to evaluate and successfully establish new business opportunities while strengthening existing ones.
• To Assist in coordinating marketing activities; consistently drive traffic to the RGR offices in the region; generate and follow up with MOU partners and ensure consistent flow of students from such partners; be involved in digital campaigns and effectively increase brand awareness.
• Achieve set monthly revenue and registration target.
• Responsible for ensuring daily registration target in the branch is met.

Core Working Relationships

• Customer Service officer, Business Development Officers,Recruitment Officers and managers, Branch Manager, Conversion Officers/ Manager, Events Manager, Marketing/Brand Marketing Manager, Human Resource Officer, Managing Director.
• The post holder will be Reporting to the Managing Director and work closely with all Abuja based staff; this position will focus on recruitment to all RGRs services and partner Universities programs and market the RGR brand in Nigeria across all marketing communications channels.

Job Description

• Meeting with potential applicants in order to counsel and guide them towards enrollment to any of RGRs services.
• Attendance at recruitment exhibitions, representation of RGR on exhibition stands.
• Conversion of current applicants via telephone and face-to-face meetings.
• Regular visits to cities outside of Abuja. participation in admissions seminars held at schools,hotels and other venues.
• Contribution to RGR s marketing strategy and organisation of marketing and advertising activity in Nigeria.
• Delivery of expert visa advice and counselling for all Nigerian RGR applicants applying for visas.
• Input and expert advice with regards to RGRs strategy in Nigeria.
• Possible travel to cities outside of Abuja for recruitment events or training, including abroad.
• Essentially sell programmes and represent the best interest of partners & RGR in Nigeria.
• Ensure constant steam of walk in clients at the assigned RGR office.
• Assist with developing new strategic recruitment activities through gathering market intelligence.
• Achieve agreed targets for each intake
• Provide timely and accurate updates to the Company regarding student recruitment activities.
• Make contact and follow up with new institutions in Nigeria to have a signed MOUs to send students to RGR.
• Marketing and promoting RGR institutions to prospective students.
• Maintain full update on RGR partner institutions regarding courses, materials and procedures.
• Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.
• As part of the Recruitment and Conversion team, operationalize RGR student recruitment and conversion strategy.
• Be the lead representative for RGR at external student recruitment events, equipped with an in-depth knowledge of the partner school programs, developed through self study and close working with schools and departments.
• Meet with and provide accurate information and guidance to potential students in order that they are clear on RGR’s products, University course and application process and understand the advantages of studying abroad using RGR.
• Deliver high quality presentations to multiple audiences, including agents, schools and prospective students, showcasing RGR ,its products and its it partner school Programs.
• Where relevant, plan and deliver on-campus recruitment events for students and NYSC enrollees including attending open Days and graduation in liaison with the School and University teams.
• Evaluate return on investment for recruitment activities in order that activities are most targeted and effective.
• As part of the Recruitment and Conversion team, deploy conversion activities to maximize the recruitment and enrollment of new students.
• With the Recruitment and team managers, manage and process prospective student enquiries, ensuring timely follow up with appropriate action.
• Be a primary contact for monitoring and answering queries originating from RGR website and social media accounts, as well as from recruitment events.
• Deliver applicant conversion tactics, including online activity for offer holders (such as virtual chats and webinars), telephone campaigns and face-to-face activities.
• With the wider Marketing team, develop high quality content, including social media and websites, designed to maximize conversion from key audiences.
• Work with the RGR student recruitment teams to ensure coordinated delivery of appropriate recruitment activities.
• Support the Marketing team in the creation of marketing materials for multiple channels, including general content authoring and the capturing of student generated content, in order that recruitment and conversion communications are of the highest quality.
• Gain buy-in and understanding from partners and other departments to enhance conversion activities undertaken by the team and enrich RGR-led interactions with applicants.
• With the Manager, have a detailed understanding of appropriate information and data in order that recruitment and admissions progress can be monitored accurately and management information compiled and shared with internal & External stakeholders.
• To undertake any other duties appropriate to the grade as required by the line manager.
• Any other related task that may be assigned

Responsibilities

Business Development

• Develop and initiate business development and /marketing strategies.
• Assist in coordinating actions to influence developed strategies.
• Assist in the execution of marketing campaigns.
• Assist in the development and planning of all branding and marketing activities.
• Identify opportunities, develop plans and establish business alliances that will strengthen the RGR brand.
• Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where an RGR office does not exist at the moment.
• Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.
• Create the needed buzz in tertiary institutions thereby increasing leads from the institutions.

Marketing

• Acts as the highest-ranking employee in the marketing department
• Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies
• Uses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy
• Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities
• Get approval for all marketing campaigns and plans before they are implemented
• Weighs in on important decisions involving product advertising, packaging, media channels, and branding
• Maintains the department's budget and ensures all marketing activities are cost-effective
• Works with other company officers to establish budgets and marketing objectives
• Monitors marketing and sales performance and adjusts strategies as needed
• Adheres to and implements all company policies and procedures

Sales

• Organising sales visits to variety of locations to increase companies sales in number
• Demonstrating and presenting products to customers
• Establishing new business from customers and other businesses
• Maintaining accurate records of sales made
• Attending industry exhibitions, conferences and meetings
• Reviewing personal sales performance and ensuring improvement
• Negotiating contracts and packages with business to business organisation and referral partners
• Aiming to achieve monthly or annual targets.
• Plan campaigns, programmes and events supported by integrated on and off line media that target key client groups to provide awareness of brand, create project leads and increase enquiries and demand for products and services
• Plan regular/monthly personal e-marketing mailers to communicate product and event campaigns.
• Database management; improve the utilisation of the Customer Relationship Management system to ensure successful direct marketing programmes
• Manage relationships with targeted trade press to increase awareness
• Produce Marketing Intelligence and Management Information as required
• Client liaison; proactive & reactive response to customer/ potential customers
• Direct digital strategy: use of LinkedIn groups, blogs & social media

Customer service

• Respond to and escalate the problems of the customer promptly
• Assist customers via Face to Face, emails and over both over the phone and on social media platforms.
• Listen to the customer queries patiently to resolve issues
• Maintain records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken and query resolution to ensure customer satisfaction
• Update/maintain social media log on a nightly basis
• Check to ensure that appropriate changes were made to resolve customers' problems
• Ability to retain product knowledge and help educate the customer

Student Recruitment

• Advising Prospective Students: Providing information on entry requirements, program options, entry criteria, qualifications, and financial aid. 
• Managing Relationships: Building and maintaining relationships with agents, representatives, and feeder schools/colleges to meet recruitment targets. 
• Delivering Recruitment Events: Organizing and executing online and in-person events like open days and fairs to attract students. 
• Enquiry Management: Handling inquiries from prospective students and applicants, ensuring timely and accurate responses. 
• Marketing and Communication: Developing and implementing marketing strategies to attract students. 
• Academic Requirements: Defining and analysing academic requirements to ensure proper screening and selection of applicants. 
• Visa and Enrolment Support: Assisting students with visa applications and the overall enrolment process. 
• Integration: Helping new students integrate into the university or school. 
• Ensuring Enrolment Targets: Student recruiters are crucial for ensuring institutions meet their enrolment targets and maintain a strong student body. 
• Improving Institutional Prestige and Revenue: By attracting well-qualified students, student recruiters contribute to the overall reputation and financial success of the institution. 
• Facilitating International Education: Student recruitment agencies play a vital role in connecting international students with educational opportunities abroad.