Junior Marketing Manager at Sigma Consult

Summary

• The Junior Marketing Manager role covers the execution of comprehensive marketing strategies to drive website traffic, generate quality leads, and ultimately attendees to relevant conferences and exhibitions, using a full range of direct and online marketing channels.
• The junior marketing manager supports the marketing managers in all aspects of the marketing plan execution.
• The ideal candidate will be innovative, organized, up to date on the latest online platforms, be social media savvy, have strong communication skills, be detail orientated and ambitious.
• The Junior Marketing Manager reports directly to the Marketing Director and works closely with all departments including production, customer service, operations, database and sales teams.

Key Responsibilities

• Working closely with Marketing Managers to implement an integrated marketing strategy for the entire exhibition/conference including exhibitor, conference and visitor campaigns
• Contribute information and ideas to the strategy process
• Analysis of existing database for use of DM
• Initiates, directs and quality checks database build to ensure effective marketing channels for all target audiences. Sourcing of relevant lists for research.
• Manages and reports on delivery against plan and objectives
• Setting up and fulfilment of media deals with external organisations to ensure maximum exposure at lowest cost to show budget.
• Ensuring event websites are fully up to date with latest information
• Management of PR agency in co-ordination with the show manager
• Coordination of design and production of marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc.
• Setting up of e-mail campaigns  and execution
• Content sourcing in line with event topics and drivers
• Proofing of marketing materials in conjunction with show manager
• Updating and adhering to agreed marketing budget
• Monitors and reports on project activities
• Participates in review of marketing activities using measurement data
• Providing KPI reports for weekly meetings.

Requirements

• University Degree holder with proven work experience in Sales management or Marketing
• Exposure and network in the Aviation industry
• Air Craft Line Maintenance background is a plus
• 1-3 years of supervisory/managerial experience required in the same field
• Must be an expert.

Skills:

• Good  teamwork skills.
• Communication skills and networking ability.
• Adaptability.
• Strong attention to detail.
• Good organization and planning skills.
• Creativity and writing skills.
• Numerical Skills.
• IT Skills.