Integrated Marketing & Content Lead at Biz Afric Solutions

Salary: 180,000-220,000

Job Type: Contract (6 months)

Work Mode: Hybrid (3 Weekdays on and 2 Weekdays Off )

About Us:

Our client operates a registered educational consultancy in Nigeria, dedicated to guiding students on their international academic journey.  They also offer all  purpose event management services .

Role Overview:

The Integrated Marketing & Content Lead is responsible for developing and executing cohesive marketing strategies that amplify brand visibility, curate impactful educational events, and drive international student placement services. This hybrid role blends marketing strategy, content creation, and event coordination to deliver engaging campaigns across digital and offline channels, while supporting the firm’s mission to connect students with global education opportunities.
Key Responsibilities:

• Develop and manage 360° marketing campaigns across digital (email, social, web, SEO/SEM) and traditional channels (print, PR).
• Craft messaging frameworks and content calendars aligned with strategic goals and academic cycles.
• Drive targeted campaigns for student recruitment, school outreach, and partner engagement
• Write and produce high-quality content, including blog posts, social media, e-books, video scripts, infographics, newsletters, and testimonials.
• Localize and adapt content for diverse global markets and age segments (high schoolers, undergraduates, postgraduates).
• Manage brand voice across platforms to maintain consistency and engagement.
• The planning and execution of in-person, virtual, and hybrid events such as education fairs, info sessions, webinars, and alumni mixers.
• Coordinate logistics, partnerships, speaker engagement, event marketing, and follow-up communications.
• Track event performance and ROI, using insights to optimize future experiences.
• Collaborate with admissions and placement advisors to align marketing with application goals and student success stories.
• Design campaigns to highlight destination countries, institutions, scholarship opportunities, and visa guidance.
• Develop collateral and digital assets for student counseling and institutional partnerships.
• Use data analytics tools to measure campaign and content performance (Google Analytics, Meta Insights, HubSpot, etc.).
• Optimize digital strategies based on performance insights and audience behavior.
• Maintain accurate reports and dashboards to communicate KPIs and trends to leadership.

Key Requirements:

• Bachelor\'s degree in Marketing, Communications, International Relations, Education, or related field.
• 3–5+ years in a marketing, communications, or events role—preferably within the education, edtech, or nonprofit sector.
• Experience working in or with international education services is highly preferred.
• Strong copywriting, storytelling, and content creation skills across formats.
• Proficiency in tools like Canva, Adobe Creative Suite, HubSpot/Mailchimp, WordPress, Google Suite, and social media platforms.
• Excellent project management, multitasking, and stakeholder coordination.
• Strong cultural competence and a global mindset.
• Event planning experience with attention to detail and logistics.
• Familiarity with international admissions, student visa processes, or university partnerships.
• Basic video editing or podcast production skills.
• Experience working in a fast-paced, client-facing, or student-focused environment.

What Success Looks Like:

• Increased brand visibility and engagement among target student and parent audiences.
• Successful execution of branded educational events and webinars with strong attendance and feedback.
• Growth in student inquiries, applications, and placement conversions through strategic marketing efforts.
• Positive collaborations across cross-functional teams, partner institutions, and marketing vendors.