Hotel Marketing Manager at ECLAT HR Consulting

Department: Administration

Industry: Hospitality

Salary: N200,000- N250,000
Report To: General Manager

Key Responsibilities

We seek a sales / marketing manager who can deliver on the following:

Sales Operations

• Manages the development of a strategic account plan for the demand generators in the market.
• Manages the property's reactive and proactive sales efforts.
• Determines and develops marketing communication activities.
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Reviews all relevant market relevant reports available, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.
• Research competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
• Serves as the sales contact for the General Manager, property leadership team.
• Serves as the sales contact for customers; serves as the customer advocate.
• Serves as hotel authority on sales processes and sales contracts.
• Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing communications and other hotel departments as appropriate.
• Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Executes and supports company´s Customer Service Standards.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Participates in all hotel operation activities as business requires.
• Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
• Monitors the effective resolution of guest issues that arise because of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
• Maintains successful performance by increasing revenues, controlling expenses, and providing a return on investment to the company.
• Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.
• Performs other duties, as assigned, to meet business needs.
• Presents a daily, weekly, and monthly report of all sales activities.

Business Relationships

• Develops strong partnerships with local organizations to further increase brand/product awareness.
• Develops and manages internal key stakeholder relationships.
• Develops strong community and public relations by maintaining property participation in local, regional, and national tradeshows and client events.
• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and their loyalty.
• Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
• Leading
•  Functions as the leader of the property’s sales department.
•  Develops sales goals and strategies and verifies alignment with the brand business strategy.
•  Executes the sales strategy to meet individual booking goals for both self and staff.
•  Coach leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
•  Verifies Sales team understands and is leveraging demand engines to full potential.
•  Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state, and federal regulations and/or union requirements.
•  Partners with Human Resources to attract, develop and retain the right people to support the strategic priorities of the market.
•  Creates effective structures, processes, jobs and performance management systems are in place.
•  Sets goals and expectations for direct reports using the Performance Evaluation Process, aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.
•  Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.
•  Maintains an active list of the competition’s best salespeople and executes a recruitment and acquisition plan with HR.
•  Supports tools and training resources to educate sales associates on winning catering solutions.
•  Champions leadership development and workforce planning priorities by assessing, selecting, retaining, and developing diverse, high-calibre talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.
•  Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.
•  Transfers functional knowledge and develops group sales skills of other discipline managers.
•  Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
•  Evaluates the property’s participation in the various sales channels and develops strong working relationships to proactively position and market the property.
•  Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.

Education and Work Experience:

Required:

•  Bachelor’s degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major.
•  4-year of successful working experience in relevant hotels in Abuja as top sales performer. Relevant leadership working experience in the service industry. Hospitality is a plus.

 Preferred:

• Demonstrated skills in supervising a team.
• Local 5 Stars Hotel Sales Experience.
• Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

Job Requirements:

•  Excellent attention to detail, with the ability to maintain a high level of accuracy.
•  Exceptional interpersonal and communication skills, to enable professional interaction with clients and management.
•  Excellent attention to detail, with the ability to maintain a high level of accuracy.
•  A flexible, pro-active approach to work including the ability to prioritise and re-prioritise.
•  Manage work stress and take own initiative.
•  Excellent IT skills, including a working knowledge of presentation software packages, preferably Microsoft Office Word, Excel, and PowerPoint.
•  Customer service, selling, negotiating, and influencing, analysis and decision-making, and management skills.
• Areas of knowledge: the business environment, product knowledge, and financial awareness.