HORECA Sales Manager at Blume Nigeria Limited

Job Summary

• We are seeking an experienced and results-driven HORECA Sales Manager to lead and expand our presence in the HORECA segment across Nigeria. 
• The ideal candidate must have a proven track record in top-tier FMCG companies in Nigeria, with strong commercial acumen, customer relationship management, and field sales execution capabilities.

Key Responsibilities

• HORECA Channel Development: Develop and execute the sales strategy for the HORECA segment, focusing on growth, profitability, and market share expansion.
• Client Relationship Management: Build and maintain strong, long-term relationships with key decision-makers in top hotels, restaurants, cafes, and catering services.
• Business Development: Identify and onboard new HORECA customers while growing the business with existing accounts.
• Sales Performance & Target Achievement: Drive sales performance and ensure achievement of monthly, quarterly, and annual sales targets.
• Negotiation & Contract Management: Lead commercial negotiations and manage trade terms, credit limits, and pricing agreements with customers.
• Field Execution & Visibility: Ensure proper execution of merchandising, product visibility, and promotional activities within the HORECA channel.
• Cross-functional Collaboration: Liaise with marketing, supply chain, and finance teams to ensure seamless execution and customer satisfaction.
• Team Leadership (if applicable): Manage and mentor a team of HORECA sales representatives, ensuring performance tracking and capability development.
• Market Intelligence: Monitor competitors, market trends, and customer feedback to provide strategic input and maintain competitive advantage.

Requirements

• Education: Bachelor’s degree in business administration, Marketing, or a related field. An MBA is an added advantage.

Experience:

• Minimum of 5–8 years' experience in sales within the FMCG industry.
• At least 3 years managing HORECA channels with a proven success record in top-tier FMCG companies.

Skills:

• Strong negotiation and communication skills.
• Excellent knowledge of HORECA sales dynamics in Nigeria.
• Proficiency in sales analytics, reporting, and CRM tools.
• Ability to work independently and make data-driven decisions.

Key Competencies:

• Results-oriented and commercially savvy
• Customer-centric approach
• Strategic thinking with operational agility
• Strong leadership and interpersonal skills
• Ability to thrive in a fast-paced, performance-driven environment.