Head of Marketing & Partnerships at Work Dey HR Services

Job Summary

• We are seeking a dynamic, highly resourceful, and results-driven Head of Marketing & Partnerships to lead all offline marketing efforts, strategic partnerships, product activations, and experiential campaigns for our fast-growing e-commerce brand.

Responsibilities

• Identify, pitch, and onboard strategic offline partners: gyms, spas, salons, supermarkets, fitness studios, malls, corporate offices, hospitals, and event organizers.
• Design win-win partnership proposals (e.g. product placement, co-branded promos, influencer gyms, referral programs).
• Manage long-term partner relationships and ensure visibility, brand integrity, and mutual value.
• Coordinate all partnership deliverables: branded stands, flyers, sampling logistics, training of reps, etc.
• Plan and execute market storms, roadshows, fitness events, mall activations, pop-up booths, in-store demos, and visibility campaigns.
• Launch community-based marketing strategies to penetrate high-traffic areas: residential estates, fitness clubs, mother/baby expos, wedding fairs, NYSC camps, etc.
• Work with creative teams and vendors to produce offline marketing materials: branded tents, flyers, banners, POS, posters, wearables, etc.
• Track and report offline campaign ROI and engagement metrics.
• Develop innovative non-traditional marketing tactics: flash mobs, branded influencer workouts, PR stunts, viral street activations.
• Leverage influencers or micro-creators for physical brand engagements in high-density locations (e.g. barbershops, markets, etc.).
• Drive buzz and virality through “shock & wow” brand moments.
• Activate brand visibility at retail points: negotiate shelf placements, signage, shelf talkers, product bundling, and discount campaigns.
• Design in-store promotions and customer education touchpoints.
• Supervise retail promoters and ensure performance compliance.
• Work closely with the online marketing team (ads, email, influencers) to ensure consistent messaging and synchronized campaigns.
• Provide field-level insights and customer feedback for digital content optimization.
• Support national product launches and social media campaigns with corresponding offline awareness.

Requirements

• Minimum of 4–6 years experience in marketing, brand activation, or partnerships (preferably in FMCG, fitness, wellness, beauty, or e-commerce).
• Proven track record in executing market storms, field marketing, partnerships, and brand activations.
• Excellent negotiation and relationship management skills.
• Ability to thrive in fast-paced, target-driven environments.
• Strong project management and coordination abilities.
• Creative thinker with “outside-the-box” campaign ideas and execution excellence.
• Willingness to travel or work flexible hours based on activation schedules