Head of Marketing & Partnerships at Brass Technology Nigeria Limited

Role

• Are you a resilient leader who is passionate about continual improvement and has a sound understanding of the customer attention and retention process within the African markets?
• We are currently seeking a Head of Marketing & Partnerships who is driven, analytical yet creative – a data-driven person who can use technology to build and manage a comprehensive marketing strategy, while at the same time leveraging their keen eye for design to become the custodian of everything that makes Brass special.

Responsibilities

• Develop and manage a robust pipeline to successfully meet revenue targets within the African market.
• Develop and monitor Brass’s growth strategy for all stages in the funnel (marketing, sales, acquisitions), including defining a roadmap for each marketing channel and maintaining consistent sales activity year round
• Oversee all online marketing efforts (SEM/SEO, social media, email, blogs, ads, traditional media) and offline marketing efforts (agency, terminals, business development related events/functions etc)
• Oversee and ensure an efficient customer onboarding process and handoff to the Customer Success team
• Develop a system to track conversion rates and measure progress against goals, constantly looking to eliminate bottlenecks, improve processes, and introduce creative ideas and solutions that are quickly tested and evaluated
• Manage the growth team (marketing & sales) to coordinate and execute the strategy, providing incentives and inspiration to keep them energized and motivated, as well as the structure and support needed to reach targets
• Provide customer insight to the larger team by blending data with a deep understanding of user needs, habits, and perceptions developed through targeted interviews, usability studies, and customer feedback as they relate to the African market.
• Identify customer personas and translate outcomes into external messaging and communications
• Balance business goals and revenue targets with business outcomes and customer experience
• Communicate strategies and results to the Brass leadership team on a consistent basis

About You

• You are passionate about innovation, and what we are doing here at Brass excites you!
• You have a BSc.(MBA is a plus!) from a reputable university.
• You have recent experience using email marketing software and ad platforms such as Google Ads and Facebook Business Suite.
• You have at least 5 to 7 years experience in growth marketing, growth hacking, or sales leadership role.
• You have proven experience in setting, executing, and iterating a growth strategy especially within Africa.
• You have proven experience in scaling customer acquisition, activation, and retention while limiting costs and maximizing lifetime value.
• You have proven experience in building, leading, and managing a team of marketers and sales persons within Africa.
• You have proven experience in tracking analytics and exceeding sales KPIS.
• You have proven experience in online acquisition tactics and best practices within Africa.
• You are able to perform effectively in a fast-paced, cross-functional, dynamic, and ambiguous startup environment.
• You can effectively identify opportunities and roll up your sleeves to make them happen; you’re not afraid of getting your hands dirty
• You can think on your feet, try new approaches, and bounce back when things don’t go your way; you’ve got the perseverance without the ego
• You are able to influence others with your outstanding communication skills, and are confident pitching to anybody in any situation
• You can tie a customer’s wants and needs to a logical solution while being welcoming, understanding, and empathetic
• You can gather relevant data from multiple sources and translate it into insightful stories and tactical recommendations
• You stay up-to-date on the latest tools, best practices, and always strive to make processes more efficient and effective
• You are able to see the small details, the big picture, how things are now, and where we can go from here
• You understand the importance of data and knows how to collect and analyze data, as well as to glean and implement insights
• You have amazing leadership, funnel management, and organizational skills
• You have startup experience and/or entrepreneurial mindset.