Head of Marketing at OptiHuman Consulting Limited

Job Description

• The Head of Marketing will spearhead the strategic marketing efforts of the travel agency, focusing on both online and offline sales channels.
• This role is pivotal in driving engagement with B2C and B2B clients, enhancing brand visibility, and achieving sales and revenue targets.
• The ideal candidate will combine deep expertise in digital marketing, traditional advertising, and B2B relationship-building to deliver a seamless and impactful customer experience across all touch-points.

Specific Responsibilities
Marketing Strategy and Planning:

• Develop and implement comprehensive marketing strategies to promote the agency services across online and offline channels.
• Align marketing efforts with the business goals for both B2C (individual and leisure travelers) and B2B (corporate, affiliate, and sub-agency clients).
• Conduct market research and competitive analysis to identify new opportunities and trends.

Digital Marketing and Online Presence:

• Oversee the agency's online marketing initiatives, including SEO, SEM, social media, email campaigns, and marketing content.
• Manage website optimization to improve user experience and drive conversions.
• Implement performance-driven campaigns to maximize ROI from digital ad spend.
• Leverage analytics tools to measure campaign success and make data-driven decisions.

Offline Marketing and Brand Visibility:

• Develop and execute offline marketing strategies such as print advertising, outdoor campaigns, and event sponsorships.
• Organize and participate in industry events, trade shows, and promotional activities to enhance brand visibility.
• Build partnerships with travel-related entities, such as hotels, airlines, and tourism boards, to co-market services.

B2B Marketing and Partnerships:

• Design targeted marketing programs to attract and retain corporate clients, affiliates, and sub-agency partners.
• Collaborate with the sales team to develop promotional materials and campaigns tailored for B2B audiences.
• Foster strong relationships with key stakeholders to drive partnerships and loyalty.

Content and Communication:

• Oversee the creation of compelling content for blogs, newsletters, social media, and promotional materials.
• Ensure brand consistency across all marketing materials and communications.
• Act as a spokesperson for the brand, managing public relations and crisis communications when necessary.

Team Leadership and Collaboration:

• Lead and mentor a team of marketing professionals, including digital marketers, content creators, and graphic designers.
• Foster cross-departmental collaboration with sales, customer service, and operations teams to align marketing efforts with organizational goals.
• Manage external agencies and vendors to ensure timely delivery of high-quality marketing services.

Budget Management and ROI Analysis:

• Prepare and manage the marketing budget, ensuring efficient allocation of resources.
• Track and report on marketing performance metrics, adjusting strategies to meet objectives.
• Present regular updates to senior management on campaign results and future plans.

Qualifications and Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Master’s Degree or professional certifications in marketing (e.g., CIM, Google Ads Certification) is an advantage.
• Minimum of 8 years of marketing experience, with at least 4 years in a leadership role.
• Proven track record in both B2C and B2B marketing within the travel, hospitality, or e-commerce industries is compulsory.
• Strong knowledge of digital marketing tools, platforms, and analytics (e.g., Google Analytics, Facebook Ads, CRM tools).
• Proficiency in campaign management and performance tracking.
• Experience with both online and offline sales channels.
• Ability to develop and execute high-impact marketing strategies.
• Innovative approach to engaging customers and enhancing brand perception.
• Strong team-building and mentorship capabilities.
• Exceptional verbal and written communication skills.
• Proficient in data analysis to drive informed marketing decisions.
• Expertise in increasingbrand awareness and customer acquisition across all sales channels.
• Expertise in Improvingconversion rates for online and offline marketing campaigns.
• Expertise in driving growth in B2B client engagement and revenue generation.
• Ability to drive stronger alignment between marketing and sales strategies.