Head of Marketing at Kendor Consulting

Job Description

Our client in the Hospitality industry is currently receiving applications for the role of Head of Marketing. The Head of Marketing will be responsible for developing the marketing strategy for the organisation and coordinating all marketing campaigns. He/she will be responsible for building a strong, vibrant online community and ensuring visibility via all appropriate communication channels.

Responsibilities

• Develop a marketing communications plan including strategy, goals, budget, policies and tactics by providing the requisite information, market intelligence, data and insight required for the process.
• Design and develop marketing campaign materials, brand loyalty schemes, activations, promotions, special occasion packages and adverts to increase awareness of the brand and its products.
• Plan and oversee the execution of all website, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Launch effective online adverts/campaigns through Google AdWords, on Facebook, Instagram and other social media platforms to increase brand awareness.
• Write and optimise content for the website, online newsletters, social media platforms & promotional emails and organise their distribution through various channels. 
• Measure performance by tracking & analysing website traffic & digital marketing efforts. Provide regular internal reports.
• Conduct peer reviews, market analysis, benchmarking and consumer behaviour analysis to identify new developments, new products or service features, unidentified client needs and other offerings that can be added to the company’s product and service suite.
• Meet performance targets such as reducing the website/SM pages bounce rate, increasing dwell time or improving conversion.
• Cultivate new contacts within business and industry media as well as leverage existing media relationships and
• Seek opportunities for partnerships, sponsorships and advertising on an ongoing basis.
• Establish and maintain relationships with key internal and external stakeholders especially media agencies and vendors.
• Identify opportunities to deepen market penetration through various online platforms and partnerships. 
• Implement strategies to improve market share and expand the organisation client database. 
• Carry out periodic customer satisfaction survey to obtain feedback from customers and identify service and product improvement opportunities.
• Communicate the goals, strategies and budgets to the team and manage them to deliver on agreed objectives, goals and targets.
• Liaise with the Finance Team to ensure that all payments and receivables are collected as and when due.
• Work with the Sales team to build and develop customer loyalty and retention schemes i.e. following up on birthdays or special occasions (including occasional shout-outs), implementing feedback received etc.
• Work closely with the HR Team to carry out performance appraisals, employee coaching and counselling, discipline and grievance resolution for the marketing team.
• Review the unit's activities regularly, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team.
• Represent the brand at product launches and networking events.
• Ensure all relevant documentation is kept up-to-date and secure.
• Prepare weekly activity reports as required by the Operations Lead.

Requirements

• A Bachelor's degree in Marketing, Business Development or any related social science discipline.
• Relevant professional certifications or membership with relevant professional associations will be an added advantage.
• A Master's Degree in Marketing, Advertising or a relevant postgraduate programme is an added advantage.
• Five years experience in a related role within a Hospitality or any related business.
• Knowledge of trends and developments in the Advertising and Hospitality Business.
• Marketing communications management experience.
• Exceptional negotiation, influencing and relationship management skills.
• Hands-on general management knowledge.
• Exceptional business communication, writing and presentation skills.
• Coaching and mentoring skills.
• Result-oriented and excellence driven.
• High level of accuracy and attention to detail.
• High level of independence with objectivity and assertiveness.
• Approachable with good interpersonal skills.
• Able to maintain confidentiality.
• Highly analytical with excellent troubleshooting and problem-solving abilities.
• Inquisitive and consistently seeking innovative ways to deliver without compromising quality.