Head of Marketing at Goldman Microfinance Bank

Job Responsibilities

• Promote the growth of new users, develop marketing strategies, design and implement the overall marketing packaging program and promotion plan.
• Develop and maintain marketing channels, develop and establish good relationships with potential partners such as traffic platforms, financial media, intermediary agencies, wealth management institutions, and other types of companies that can reach individual clients.
• Conduct regular market research, analyze market trends and competitor dynamics, and develop reports and strategies to provide a basis for company decision-making.
• Build and promote company's external brand.

Job Requirements

• Bachelor’s degree or above, more than 5 years of work experience in marketing, preferably a financial institution.
• Familiar with a variety of marketing media and methods, with local marketing channel resources, strong sales channel development and management capabilities.
• Good at Operation, Planning, and Marketing. Must have successful marketing achievements in related projects.
• Must have Clear logic, be goal-oriented, possess strong communication skills and stress resistance.
• Team management experience is preferred.
• Must have worked, or currently working in any of these companies; Fairmoney, Carbon, Kuda or Piggyvest in the same or similar position.