Head of Marketing at Busha Digital LTD

The Role

• We’re looking for our first true Head of Marketing — a strategic and hands-on leader who can build, scale, and inspire. You’ll transform our currently execution-driven marketing function into a data-led, outcome-obsessed growth engine, driving both retail and B2B expansion.
• This is not a “maintain and manage” role. It’s a “build, lead, and scale” role — with ownership of Busha’s marketing strategy, budget, and performance across markets.

What You’ll Own

Strategy & Leadership

• Translate the CMO’s strategic vision into actionable, data-backed marketing plans across B2C and B2B segments.
• Own the marketing execution roadmap, ensuring alignment with company andproduct goals.
• Lead annual planning, OKRs, and budget allocations across brand, performance, and product marketing.
• Balance strategic prioritisation across B2C vs B2B, brand vs performance, and market expansion.

Growth & Performance

• Build a multi-channel acquisition engine leveraging newly unlocked paid platforms (Meta, TikTok, Google).
• Drive strong ROI and optimise CAC/LTV economics.
• Establish a data-driven culture with marketing dashboards and performance accountability.
• Partner with Product, Growth Engineering, Data team to drive conversion, retention, and reactivation campaigns.

Brand & Communications

• Strengthen Busha’s brand as the most trusted, premium digital money platform in Africa.
• Lead brand campaigns, partnerships, influencer activations, and PR that drive awareness and affinity.
• Ensure local relevance and consistent brand voice across markets and languages.

Product & Market Launches

• Build repeatable go-to-market playbooks for new product verticals (Savings, Lending, Cards) and regional expansions.
• Act as the “conductor” orchestrating Product, Design, Compliance, and Sales to execute cross-functional launches.
• Localise strategy and messaging for new regions (Kenya, Uganda, Tanzania, Francophone Africa).

Team Building & Culture

• Lead, mentor, and scale the marketing team.
• Immediately hire key roles not filled.
• Build a high-performance, low-ego culture rooted in creativity, accountability, and measurable impact.

What Success Looks Like

First 30 Days – Foundation & Immersion

• Conduct a deep-dive audit of people, processes, data, and martech stack.
• Align with founders on 12-month growth priorities and marketing success metrics.
• Establish team rhythms (leadership syncs, all-hands, campaign planning).

First 90 Days – Team & Systems

• Hire and onboard outstanding senior marketing leads.
• Implement quarterly OKR and budget cadence.
• Launch the first integrated product GTM campaign (“Savings”) to test playbook.
• Define Busha’s paid marketing framework (channel mix, attribution, compliance).

First 6 Months – Foundation Complete, Early Signals

• Marketing engine is fully functional: team structure, tools, and cadence in place.
• Paid channels operational and optimised for learning, not just scale.
• Early leading indicators improving (CPL, CTR, reactivation rates, brand recall).
• Cross-functional GTM process is predictable and repeatable.

6–12 Months – Scalable Impact Phase

• Foundational investments begin to convert into measurable business impact.
• Retail users scale from ~1M to 2.5M+ with strong CAC discipline.
• Busha Business grows from <100 to 1,000+ customers.
• Busha achieves No. 1 brand consideration in Nigeria’s digital asset space.
• Marketing function transitions from “build mode” to “scale mode.”

Who You Are

Must-Haves

• 10+ years of progressive marketing experience, including 4–6 years in senior leadership (Head/Director/VP level).
• Proven success scaling consumer or B2B fintechs in high-growth or emerging markets.
• Deep expertise in both brand and performance marketing, including media buying, funnel optimisation, and retention.
• Demonstrated ability to lead and develop teams of 10–20+ across multiple functions.
• Data-fluent operator who balances creative intuition with analytical decision-making.
• Experienced navigating regulated markets (fintech, banking, or crypto).

Nice-to-Haves

• Experience in crypto, blockchain, or digital asset marketing.
• Launched and scaled products in multiple African countries.
• Experience building B2B and B2C engines simultaneously.
• Experience in hyper-growth (Series A–C) startup environments.

Personal Attributes

• Builder mindset: You design systems, not slides.
• High agency: You identify problems and own the solution.
• Influential collaborator: You lead through persuasion, not position.• Resilient and adaptable: Regulations, priorities, and markets shift—you stay focused.
• Mission-driven: You believe in creating financial freedom and prosperity across Africa.