Head of Marketing at BorderlessHR

Summary

• We are looking for a strategic and hands-on Head of Marketing to lead growth, brand visibility, and customer engagement across our multi-brand wellness group.
• The ideal candidate will bring deep experience in user acquisition, digital marketing, and omnichannel campaign execution, ideally within the beauty, wellness, or consumer products space.

What You’ll Do
Strategy & Planning:

• Develop and execute annual and quarterly marketing strategies aligned with company goals.
• Conduct market research, track trends, and identify growth opportunities.
• Lead cohesive marketing across all brands, including spas, products, mobile services, and CSR.

Digital & Performance Marketing:

• Manage SEO, SEM, paid social, email, content marketing, and affiliate channels.
• Use data-driven insights, A/B testing, and analytics to optimize campaigns.
• Drive customer acquisition, conversions, and retention.

Brand & Communication:

• Evolve and manage the ORÍKÌ brand identity across touchpoints.
• Oversee PR, influencer partnerships, and media outreach.
• Ensure consistent brand messaging across geographies and platforms.

Partnerships & Product Marketing:

• Support franchisees and distribution partners with toolkits and campaigns.
• Collaborate with product teams on launches, positioning, and messaging.
• Design retail and spa-specific promotions and activations.

Customer Engagement & Loyalty:

• Lead CRM initiatives and retention strategies (e.g., rewards, surveys).
• Track customer behavior to improve experience and lifetime value.

Team Leadership & Budgeting:

• Build and mentor a high-performing marketing team.
• Manage budgets, track ROI, and report performance to leadership.
• Introduce AI, automation, and MarTech tools to boost efficiency

Key Metrics You’ll Drive

• Lead Generation: 90% increase in qualified leads quarterly.
• Sales Growth: 90% increase in quarterly sales.
• Customer Retention: Raise repeat rate to 90%+.
• Brand Awareness: 50% increase in media mentions and PR features.

What You Bring

• Bachelor’s Degree in Marketing, Business, Communications, or related field (postgraduate/professional qualifications are a bonus).
• 6+ years’ experience in growth marketing, user acquisition, and sales.
• Strong background in beauty, wellness, or consumer products is a plus.
• Proficiency with SEO, paid ads, Google Analytics, CRM tools, and marketing automation.
• Proven track record of successful growth campaigns and team leadership.
• Excellent communication, innovation, and time management skills.

Salary
N700,000 - N800,000 monthly.

Application Closing Date
30th September, 2025.