Head of Marketing at Adexen

Responsibilities

• The Head of Marketing is responsible for driving profitable growth on company’s portfolio of innovative products, solutions & services in Nigeria
• Responsibilities include developing strategic marketing plans and overseeing the implementation of plans and activities to ensure achievement of business goals
• He will also be responsible for the projects required to deliver the sales strategy
• The incumbent must demonstrate visible leadership and role modeling in Health & Safety (H&S) and Diversity & Inclusion (D&I). More specifically, promoting H&S and D&I actions / behaviors across organization & customers will be key, as well as fostering their integration in all programs, activities and documents developed by the department
• Prepare, articulate & implement the Marketing Plan as per Group Management cycle, input into Country Business Plan & strategic decisions
• Develop a deep understanding of the local industry: its segments, its players, our competitors, influencers, decision makers, trends and opportunities
• Identify market opportunities by segment and develop innovative solutions, services & products based on a clear understanding of customer needs
• Assess customer excellence maturity & action plans
• Drive customer discoveries in all user segments & RTM channels and preparation of Value Cases with growth & EBITDA targets
• Build action plans for Affiliated Retail
• Prepare & implement Customer Excellence actions plans on its 5 pillars (i.e. Sales Excellence, Offer Range Management, Customer Experience Management, Price & Margin Management and Commercial Branding) to progressively improve the skills and maturity of the commercial organization
• Work with Group and Regional ‘Growth & Innovation’ (G & I) experts to transfer knowledge, skills and best practices to develop them at the Country level.
• Responsible for supporting the Sales Director with all aspects of business model transformation
• Ensure business growth through directing and managing business development activities to ensure these are delivered in accordance with the organizational strategy
• Provide overall distribution channels leadership for the business scope to ensure the growth
• Lead the interactions between all functions involved in the development and launching of new value propositions, products / solutions / services
• Define and develop the marketing organization of the country, to drive market strategy and profitable growth across all market segments.

Desired Qualifications, Skills and Experience

• Bachelor's degree in Sales / Marketing, Social Sciences or any relevant field of study
• MBA is a plus
• 10-15 years experience in a senior Sales and Marketing position within an international organization
• Experience in manufacturing sector will be a plus
• Good knowledge of marketing channels & prescriptive selling
• Track record in Innovation and new solutions
• Experience in leading projects
• Project management qualification will be an asset
• Managerial and leadership skills
• Economical and strategic thinking, drive for innovation and change, cross linked and solution oriented behaviour
• P & L mindset
• Understanding of technical issues and terminologies
• Interpersonal and communication skills.