Head of Growth at Aladdin Digital Bank

Responsibilities

• Strategy; build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals.
• Management; lead, develop and inspire a team of growth marketers.
• Research; analyse our current acquisition and retention strategies, research competitors and talk to our customers to help inform your strategy.
• Customer Acquisition; take ownership for our customer acquisition channels - paid ads, display ads, SEO, affiliate marketing and influencer marketing.
• Customer Conversion; own and improve how we convert our prospects into customers. Working closely with sales and the UX/UI team, you'll identify, test and roll out improvements with a focus on messaging, pricing and UX.
• Customer Retention; ensure our customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased.
• Stakeholder Management; work with a variety of stakeholders across sales, finance, marketing, development, operations and customer success to make sure plans and projects are communicated accordingly.
• Analysis; use GA, Google Tag Manager and Mixpanel to measure and improve CAC, MRR and LTV

Requirements:

• Leadership experience in a growth marketing role, or someone who's been solely responsible for growth at their company and now looking for their first managerial role.
• Experience of working for a Cloud or SaaS business.Demonstrable experience of influencing growth.
• A data first approach.Advanced user of analytics tools - Google Analytics, Google Tag Manager, Mixpanel.
• Excellent communication skills and the ability to work with diverse teams.
• Degree educated.