Job Openings at IDP Education Ltd

POSITION PURPOSE

• The Destination Manager is a key driver towards building long term, sustainable client partnerships through ongoing client engagement, focuses on delivering great customer experience to the IDP Partner institutions.
• This can be for multiple countries and/or the region.
• The role plays a significant part towards achieving IDP’s targeted growth in student placement volumes for the destination and reinforces IDP as a Global Leader in the student placement business through unparalleled service and support to our partners, network offices and students.

Key Responsibilities

Client Relations / Operations

• Effectively engage and manage individual client expectations by establishing strong and trusted relationships with key client contacts.
• Communicate regularly with key client contacts and proactively share key data relating to local market intelligence, country performance and trends.

Counsellor Training and Certification

• Create and deliver/communicate regular updates to country/regional counselling teams on clients. Ensure that in areas that impact operations (visa policies etc) the counsellors always have access to current and accurate information.
• Create and deliver comprehensive destination country training to counsellors to ensure that they are certified and appropriately skilled to counsel and convert students.
• Pay particular attention to developing counsellor skills in managing leads to convert them to the committed stage, destination application management and visa application processes for the relevant destination country.
• Create and deliver relevant training solutions to ensure counselors are well versed in these business-critical processes.
• Work closely with Country Director / Office Managers / Operation Managers and other internal stakeholders to undertake Training-Needs-Analysis and deliver knowledge-based training to all staff to meet the identified needs.

Application Management

• Act as Application Quality Assurance Lead for the destination country to ensure that all prepared applications meet the institution’s requirements.
• Create and establish a process to review applications and make any adjustments that are needed prior to submission to the institution.
• Support offices wherever required in the process, including follow-up with institutions.

Events

• Work in parallel to destination teams to drive and enable high levels of client participation at events to support successful event outcomes for students, clients and IDP. The events could be of varied formats (road shows, virtual, in office seminars etc)
• Work with local teams to plan, organise and execute events, with particular focus on being the conduit between IDP and key client contacts.
• Own and manage key event related activities such as (but not limited to):
• Ensure event proposals reach clients within appropriate timeframes.
• Rigorous follow up with clients to ensure high levels of participation.
• Update and manage participant lists.
• Coordinate all related logistical activities.
• Preparing & distribution of “Post Event Reports” to be shared with onshore destination teams & clients.
• Any other activities relevant to the successful running of the event

Sharing Best Practice

• Conduct ongoing calls / review session within country office teams to highlight achievements, opportunities, learning and updates.
• Undertake follow up activities are required if further information / sharing is required on a particular topic.
• Identify and leverage opportunities to increase cooperation, efficiency, and operational effectiveness between IDP’s student placement and IELTS operations.

Analytics and Reporting

• Use the C4C and OBI CRM system to track and report on destination country pipeline, hot and warm leads, applied student finalized applications.
• Reports showing client performance and trends to be shared with Offices and used to enhance performance and make any required adjustment to counselling operations.

Marketing and Business Development

• Work with onshore destination team towards building client support for the country/region and also engage with IDP onshore teams to plan and execute student placement events
• Work with Regional Digital Team to plan and implement marketing activities to generate and convert leads for assigned destination and key clients.
• Includes working with destination teams to generate application benefits, improvements in turnaround times, facilitate key client visits and other marketing initiatives that will build a competitive advantage for IDP with students.

What you'll bring to the team:

• A master's or bachelor's degree in education or a related field
• Years of Experience working in educational counselling/Admissions
• Strong analytical and reporting skills to help us make informed decisions
• Proven marketing and client management skills to help us grow our business
• Excellent relationship-building and relationship-management skills to keep our clients and partners happy
• Experience developing and delivering training materials to help us educate our staff
• A track record of success in business development to help us expand our reach
• Exceptional planning and organizing skills to keep us on track and meet our deadlines
• Stellar communication skills in all forms – oral, written, and nonverbal
• The ability to manage diverse stakeholders with different interests and keep everyone on the same page
• Sound judgment and the ability to make decisions that benefit our organization
• Strong strategic thinking skills to help us see the big picture
• Proficiency in Microsoft Office and CRM systems

What you'll get in return:

• The chance to make a real difference in the lives of our students.
• A supportive and collaborative team environment
• Opportunities to learn and grow in your career.
• Competitive compensation and benefits.

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POSITION PURPOSE

• The Marketing Manager is accountable for the delivery of IELTS candidate-qualified lead volume for each business in the country.
• The role is central to the delivery of revenue and profit objectives and will work with the Region / Country leadership team and IELTS Operations Team to develop marketing strategy and tactical campaigns.
• The Marketing Manager Nigeria will also lead the in-Country marketing team to ensure quality and successful execution of marketing activities.

Key Responsibilities:

• Business Planning and Multi-Channel Strategy
• Lead Generation
• Event Marketing & Promotion
• Web Marketing (led by regional web marketing team)
• Managing In-Country Contact Centre – Lead Qualification
• Activity Calendar Support
• Marketing Content Creation
• Vendor and Agency Management
• Analytics and Reporting
• Public Relations
• Leveraging from wider region

Business Planning and Multi-Channel Strategy

• Develop and agree comprehensive annual / quarterly / monthly marketing plans that successfully support the achievement of country student placement and IELTS goals.
• Design and agree multi-channel marketing campaigns, including details of the intended source of leads, numbers of leads and related activities that will enable execution of the campaigns.

Lead Generation

• Lead and manage all new lead generation activities in a highly effective manner.
• Identify new opportunities for generating leads and make recommendations to Country Manager to expand marketing activities where appropriate in order to leverage such opportunities.

Event Marketing & Promotion/Management

• Plan, schedule and execute marketing activity to support the successful operation of IDP events. This includes pre event marketing and all activities relating to the event itself.
• Prepare marketing & booth designs (with support from Regional Team) and ensure IDP is presented to participants in line with strategic goals and brand positioning.
• Support the wider management of events as required and in line with business needs.

Web Marketing

• Liaise with the regional web marketing team to ensure that the local website is maintained, updated, managed effectively, and developed to meet agreed objectives.
• Drive effective use of websites by developing and implementing SEO/SEM strategies with the regional web marketing team. This includes developing content that will drive students to seek out IDP’s website.
• Work closely with the regional web marketing team to generate web leads through multiple online platforms (Google, Facebook etc.).

In-Country Contact Centre Management – Lead Qualification

• Contact centre setup and management, closely working with regional contact centre.
• Support contact centre team to qualify the web leads as per the defined targets.
• Monitor call centre performance and work on the ways to optimize performance.
• Contact centre performance reporting.

Activity Calendar Support

• Work with IELTS Operations Team in developing and supporting effective execution of activity calendars including in-office activities and outreach initiatives.

Brand/Marketing Assets and Content Creation

• Provide innovative and creative solutions to marketing content requirements within agreed budget.
• Effectively manage marketing material development and production, including but not limited to brochures, flyers, advertisements etc.
• Ensure high levels of accuracy in all copy and other content working closely with content team.

Vendor and Agency Management

• Identify relevant vendors and agencies to increase the business success for the country.
• Build and manage effective relationships with relevant third parties to ensure high quality outcomes for IDP.
• Ensure outputs from third parties are delivered on time and to agreed brief.

Analytics and Reporting

• Make effective use of CRM & other tools (ex: Google Analytics etc.) to evaluate effectiveness of marketing campaigns and track numbers of qualified lead generated vs. target for each destination.
• Proactively escalate/highlight issues when necessary along with ideas of how to improve lead numbers and quality in key KPI’s of Hot/Warm leads.

Public Relations

• Devise appropriate Public Relations strategies as required and in line with business needs.

Leveraging from Wider Region

• Build and maintain strong relationships and communication with the regional office to leverage all marketing strategies & material that is developed.

Projects

• Lead and participate in projects from time to time. These could be country-specific like the possible establishment of a country-level call centre to qualify leads before they are handed over to local offices for further action or working on projects to allow leverage of marketing best practices across IDP countries.

Essential Requirement

• A master's or bachelor's degree in marketing or a related field.
• Demonstrable experience (5-8 years) in delivering high-quality marketing solutions with positive, measurable results.
• Strong Understanding of marketing automation workflows and lead nurturing processes.
• Excellent budget management and cost-benefit analysis skills.
• Highly effective planning and organising, managing multiple competing priorities.
• Creative thinker and able to develop contemporary marketing content.
• Highly effective relationship-building and relationship-management skills.
• Able to read, analyze and interpret information effectively.
• Fluent in English with excellent communication skills across all key methods – oral (including presentations), written and nonverbal.
• Problem-solving skills and able to implement creative solutions to problems.
• Good team player
• Tech-savvy: Proficient with marketing automation platforms, CRM systems, and data analysis tools.