Head of Consumer Growth at Stears

We are searching for an energetic polymath with a track record across growth, marketing, product and finance. The role is a combination of multiple roles to build a profitable business that attracts prospects (marketing); delivers value to customers (product) and ensure more money flows in than out (finance).

The Role

Why it's important: This role is critically important for leading the implementation of specialised growth strategies for our consumer business.
What it covers: As the Head of Consumer Growth, your mission is to to build, lead and inspire a team of marketers & sales people to accelerate consumer revenue growth. You will be responsible for designing strategy, monitoring execution and enforcing best practices in the growth team.

Who you will work with: This role sits in the Growth Team. You will be reporting to the CEO in addition to working with the CTO, Head of Product

We are looking for someone with:

• At least 5 years of work experience in growth, marketing or other related role, with at least 3 of those years in driving product-led growth, ideally in a tech startup
• A positive, can-do attitude. Successful candidates are gritty and resilient 
• Experience with managing relationships with multiple external stakeholders, including clients, regulators, suppliers, etc. 
• A proven track record of excelling in research tasks, evidenced by previous experience in roles that require significant research activity
• Experience building, leading, and developing high-performance marketing teams with a highly strategic yet hands-on, entrepreneurial builder mentality. You’ll be a player/coach. 
• A strong passion for entrepreneurship, startups, innovation, and marketing.
• A strategic, innovative, and creative personality with strong business acumen and executive presence. You enjoy advising senior management and think holistically about how the growth function fits into the business’ objectives. 
• Strong influencing skills with the ability to build conviction in your work. 
• Clear and direct communication with strong attention to detail and excellence. 
• Flexibility and a high level of comfort surrounding change and ambiguity involved in fast-paced, early-stage startups.

Responsibilities

Team building

• • Hire and build a team of marketers & growth managers responsible for 10x revenue growth 
  • Create and execute retention strategy to meet the needs of the growth team
  • Create and execute training programme for growth team members to achieve to 10x revenue performance, even in the absence of a lead

Strategy and planning

• • Define the goals, core strategies and most efficient tactics to drive cost-effective acquisition and retention for all subscriptions
  • Set quarterly growth OKRs and annual growth strategy in collaboration with the Head of Product, CTO and CEO
  • Scope and conduct analyses to find actionable insight for paid marketing campaigns, SEO, content and beyond to drive high ROI growth

Customer and Company Growth

• • Own the infrastructure and processes needed for rapid growth; evaluate tools, run experiments, pipeline funnel, OKR dashboards. 
  • Use customer data to identify high-growth customer segments. Drive continual improvements in lead conversion rates, close rates, and funnel velocity.
  • Help Stears reach its growth goals towards getting customers to use Stears products & services, with a focus on Africa-wide expansion.

Perks

• Unlimited access to Stears Premium
• Flexible working (office or remote) as you require
• Access to an expert Intelligence team - Stears Intelligence team includes some of the brightest knowledge experts in Nigeria covering a wide range of sectors, all with a passion for delivering the highest quality of intelligence on the African continent.
• The Stears Experience - These are the top reasons our growth team members report having the best experience of their careers at Stears:
  • Deepen their analytical & critical thinking skills which apply beyond a specific domain 
  • Gain a high level of autonomy and responsibility by taking on responsibility for an entire industry
  • Do something meaningful by being part of a team making African data more widely available

As a member of the team, you can also expect:

• An emphasis on training and upskilling to be better every day
• Competitive salary across junior, intermediate and senior roles
• Remote friendly environment with flexible work hours
• Comprehensive health insurance
• Paid time off (25 days excluding public holidays & sick days)