Head, Digital Marketing, Media and PR at Unified Payment Services Limited

Responsibilities

• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain the company’s social media presence.
• Aggressively grow brand and product awareness across various online platforms including social media.
• Readily drive the adoption of company products and services.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Effectively manage online brand perception and reputation
• Use marketing automation as a tool for achieving business and brand objectives.
• Implement effective digital, media/public relations and crisis management systems and processes.
• Ensure all external communications are consistent with the corporate and subsidiary brand positioning.
• Manage the media relations program for the company and key stakeholders. • Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage.
• Supervise the planning, organizing and convening of corporate press conferences, media briefings etc.) for all subsidiaries.
• Produce press releases, interview scripts and speeches.
• Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets.
• Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.
• Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role.
• Build and maintain strong relationships with key internal and external stakeholders.
• Champion the definition of the team’s processes, policies and procedures.
• Any other related responsibilities as assigned.

Requirements

• Candidates should possess a B.Sc qualification.
• 10 - 20 years work experience.