Head, Brand and Marketing at Pastel

Role Summary

• We’re seeking a strategic and creative Head of Brand & Marketing to lead Pastel’s storytelling, visibility, and growth efforts.
• You’ll shape how Africa experiences Pastel — defining our voice, leading campaigns, and building a brand that inspires trust, innovation, and connection across fintech, AI, and enterprise ecosystems.

Key Responsibilities

• Brand Strategy: Define and execute Pastel’s brand positioning, voice, and messaging across all channels.
• Marketing Leadership: Develop annual marketing plans, manage budgets, and oversee multi-channel campaigns.
• Public Relations & Thought Leadership: Drive media engagement, founder visibility, and strategic storytelling.
• Demand Generation: Partner with Product and Sales to create campaigns that generate qualified leads and revenue growth.
• Team Management: Lead the marketing team (content, growth, design), mentoring and enabling excellence.
• Analytics & Insights: Track performance metrics, report marketing ROI, and continuously refine strategy.
• Cross-Functional Collaboration: Work closely with Product, Sales, and Data Science teams to align messaging and go-to-market efforts.
• Brand Consistency: Ensure unified visual and verbal identity across product, digital, and offline materials.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: 5+ years in marketing or brand leadership within B2B tech, SaaS, or fintech.
• Proven record of executing growth-driven marketing strategies.
• Excellent understanding of brand development, digital strategy, and data-driven marketing.
• Experience managing small, agile teams and external vendors.

Technical Skills

• Marketing automation & analytics (HubSpot, Google Analytics, LinkedIn Ads).
• SEO and content strategy.
• Campaign planning and performance tracking.
• Familiarity with design and collaboration tools (Figma, Canva, Notion).