Head, Bancassurance (Lagos) at Ecobank Nigeria

. Strategy execution & business growth

• Lead the execution of the Nigeria Bancassurance strategy in full alignment with Group priorities, ensuring consistent translation of strategic objectives into actionable country-level initiatives. 
• Drive insurance penetration across all customer segments by integrating insurance propositions into core banking products, customer journeys, and lifecycle engagement points.
• Scale standalone insurance sales across all distribution channels by activating frontline teams and embedding insurance into both physical and digital sales processes. 
• Deliver sustainable revenue growth in line with agreed targets by optimizing product mix, improving conversion rates, and strengthening renewal income streams. 
• Drive product innovation and localization by adapting Group solutions to the Nigerian market context and identifying new opportunities aligned to customer needs and regulatory requirements. 

2. Distribution & sales enablement

• Embed Bancassurance as a core performance metric across all frontline channels, ensuring insurance is actively sold / referred alongside core banking products and services. 
• Build and sustain a high-performance sales culture by aligning incentives, reinforcing accountability, and driving consistent execution across branches, RMs, DSAs, and digital channels. 
• Strengthen capability building programs through structured training, certification, and ongoing coaching to enhance product knowledge and sales effectiveness. 
• Support frontline teams through joint client engagements, provision of sales tools, and access to insurance specialists to improve conversion and customer outcomes. 
• Drive digital enablement by integrating insurance into digital channels and platforms, enabling seamless customer journeys, self-service capabilities, and improved scalability. 

Partnerships & commercial management

• Manage strategic relationships with insurance partners, ensuring alignment to business objectives, service standards, and long-term growth ambitions. 
• Negotiate and continuously optimize commercial terms to ensure competitiveness, profitability, and alignment with market benchmarks and internal expectations. 
• Drive partner accountability through clearly defined SLAs, regular performance reviews, and enforcement of agreed service delivery standards. 
• Identify and onboard new partners where necessary and in line with the Group’s Bancassurance Framework to strengthen product offerings, enhance competitiveness, and address gaps in capability or market coverage. 

4. Customer value proposition & product management

• Develop and continuously refine compelling customer value propositions that address the needs of different segments and enhance the overall customer offering. 
• Ensure all products are relevant, competitive, and fully compliant with regulatory requirements, internal policies, and customer protection standards. 
• Drive product rationalization by simplifying the product suite, focusing on high-impact offerings, and eliminating duplication or underperforming products. 
• Monitor and continuously improve customer experience across the insurance lifecycle, including onboarding, servicing, claims, and renewals. 

5. Performance management & business intelligence

• Track and monitor key performance metrics across products, channels, and segments to ensure delivery against business targets and strategic objectives. 
• Implement robust reporting dashboards and management information systems to provide timely, accurate, and actionable insights. 
• Drive data-led decision-making by leveraging analytics to identify trends, optimize performance, and inform strategic interventions. 
• Provide comprehensive monthly performance reporting to country and Group stakeholders, highlighting progress, risks, and corrective actions. 
• Ensure revenue assurance by validating commission flows, minimizing leakage, and maintaining transparency in financial performance. 

Risk, governance & compliance

• Ensure full compliance with all local regulatory requirements, Group policies across all activities. 
• Adherence to the Group Bancassurance Framework, including governance, product approval, sales conduct, and partner management standards. 
• Proactively manage conduct risk by ensuring fair customer treatment, appropriate sales practices, and transparent disclosures across all channels. 
• Maintain strong internal controls and audit readiness by ensuring proper documentation, monitoring, and timely resolution of identified gaps. 

Stakeholder management & leadership

• Act as the country lead for Bancassurance, providing clear direction, leadership, and accountability for business performance and execution. 
• Engage effectively with key stakeholders across the bank, including business heads, risk, compliance, finance, and operations, to ensure alignment and support. 
• Collaborate closely with Group Bancassurance and other central teams to drive consistency, leverage best practices, and deliver on strategic priorities. 
• Lead, develop, and motivate the Bancassurance team, building a strong talent pipeline and fostering a high-performance and inclusive culture. 

Education & experience

• Bachelor’s degree required. 
• Professional Insurance qualifications a must-have. 
• 12–15 years’ experience. 
• Strong knowledge of the Nigerian Insurance industry. 

Key competencies

• Strategic thinking 
• Commercial acumen 
• Bancassurance expertise 
• Data-driven mindset 
• Leadership capability 
• Governance discipline 

Success measures

• Revenue growth 
• Increased penetration 
• Channel productivity 
• Customer experience improvement 
• Partner performance 
• Compliance adherence