Growth Officer at Meristem Securities Limited

 Job Summary
The Growth Analyst role within Meristem is one that is responsible for driving the achievement of revenue enhancement objectives and KPIs
Achieve growth and retention focused cross-selling models, revenue management plans, customer information management tools, loyalty and rewards programs as well as Customer Value Proposition (CVP) enhancements.
Develop and execute customer acquisition strategies
Partner with the Data Science and Digital Transformation team to understand customer behavior and inform decisions
The role holder will require strong analytical skills, innovative thinking and be able to develop and execute strategy effectively.
Job Description

Job Interactions

• Internal
• Business Units
• Information Technology
• Digital
• Customer Acquisition and Retention
• Customer Relationship Management

External

Business Partners

Duties/Responsibilities

• Support the execution of customer growth and retention strategies through the development of customer engagement plans to ensure the achievement of business growth targets.
• Implement the customer management activities that drive greater engagement with products and services, to drive incremental transaction volume and revenue.
• Identify new areas of opportunity and quickly assess the potential upside of a given opportunity.
• Track customer value KPIs to optimize results.
• Develop promotion proposals including business case for approval from relevant stakeholders
• Create below the line communication campaigns and promotions to drive revenue generation efforts
• Monitor, optimize, and report on marketing and growth metrics
• Internalize and closely monitor the business P&L Income and form insight to support the business in areas to drive revenue and cost reduction
• Execute the Customer Value Management framework to deliver delightful customer experiences and increase our share of customer’s wallet
• Monitor business performance to ensure achievement of set targets through Weekly, Monthly and Quarterly business performance reports
• Execute initiatives to reduce churn and build preventive and win back strategies
• Customer profiling and segmentation based on data and behavior to inform the development of customer engagement plans
• Analysis of customer data to inform the appropriate CVM strategies to adopt
• Analyse customer activity and highlighting trends to inform customer engagement plans
• Measure impact of customer growth and retention initiatives to assess effectiveness of growth & retention strategies and recommend the appropriate action
• Compile and deliver weekly, monthly consumer dashboards to track performance against KPIs
• Assess the impact of growth and retention initiatives to optimize cost-reward of sales and marketing costs as well as effectiveness of the strategy
• Hands-on exploration of data, including customer or market research to understand user behavior across all facets of the customer journey
• Mine and analyze company data sets to identify key levers to accelerate growth.
• Communicate findings to leadership that goes beyond the numbers to facilitate marketing, sales, and product development strategies
• Develop success metrics and track key KPIs for growth experiments, optimizing performance through rapid, iterative tests
• Design frameworks, scorecards, and dashboards to measure business metrics and track high priority initiatives and experiments
• Discover opportunities to remove barriers for adoption, retention, engagement, and/or monetization, and partner cross-functionally to execute initiatives based on findings
• Help execute projects to drive insights that lead to customer, seller, and growth
• Work closely with marketing, design, product, support, to drive marketing and revenue generation campaigns
• Develop frameworks, models, tools, and processes to ensure that analytical insights can be incorporated into all key decision making
• Effectively present and communicate analysis to the company to drive business decisions
• Analyze the customer journey, identifying factors that impact conversion and retention, and proactively sharing these opportunities broadly within the company, including with your cross-functional peers, teams, and senior leadership
• Identify the most critical KPIs throughout the customer journey and tracking progress
• Creating dashboards, automated reports, and analyses to standardize and operationalize our reporting and insights
• Develop and deploy metrics, frameworks and dashboards for analysis across all portions of the funnel including acquisition channels, engagement, and retention
• Work with cross-functional teams (including Marketing, Product, Engineering, Design) to provide insights and be a crucial player in helping the teams understand growth opportunities
• Work performance marketing team to solve attribution
• Ad Hoc reporting and analysis to support the Senior Leadership team and inform strategic decisions
• Any other assignment as may be assigned by your supervisor

Job Experience

Work Experience and Qualification

• A good university degree from a reputable University - preferably in social sciences, Finance, or accounting
• Minimum of 2-4 years’ experience on growth, marketing or analytics teams
• 2-3 years of experience using data from multiple sources to create actionable insights
• Demonstrated ability and desire to present data and insights clearly and concisely to multiple audiences, including senior leadership
• Strong Analytical skills
• Critical thinking skills
• Exceptional Excel, SQL, and data analysis skills, including a good grasp of statistics. Python/R is a plus.
• Experience working with Segment and Google Tag Manager.
• Deep experience with Analytics tools such as Google Analytics and Amplitude.
• Experience with data visualization and reporting tools (Periscope, Tableau, Looker, Canva, etc.)
• Ability to translate insights from data into actionable outcomes.
• Track record of independent work that meets or exceeds goals against clearly stated objectives.
• A growth mindset and are continually trying to learn.

Skills & Competencies:

• Excellent interpersonal and communication skills
• Excellent prospecting and marketing skills
• Good knowledge of the Capital market and its operations
• Excellent presentation skills
• Must possess good selling skills
• Strong quantitative and analytical skills
• Results orientated
• Problem-solving
• Strong numerical skills
• Display strong research skills
• Self-learner with the ability to acquire the knowledge required to complete tasks
• Good appreciation of major industry and regulatory trends and challenges
• Display resourcefulness to achieve tasks
• Ability to be flexible and adaptable
• Ability to follow through on tasks and deliverables
• Display strong attention to detail
• Ability to manage cross-functional processes for the development of customer value propositions and how they are positioned to grow and retain customers.
• Ability to leverage data analytics capability into understanding customer behavior and using the outcomes to inform customer growth and retention initiatives and product enhancements.
• Skills/Knowledge
• Fluent in the full spectrum of Customer Value Management (CVM) systems.
• Ability to use imagination and new ideas to solutions.
• Can formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems. Ability to define appropriate measurements for growth
• Good understanding of consumer psychology
• Excellent interpersonal and communication skills
• Excellent prospecting and marketing skills
• Good knowledge of the Capital market and its operations
• Excellent presentation skills
• Must possess good selling skills
• Strong quantitative and analytical skills

Attributes

• Leadership
• Ability to influence others to do what is to be done.
• Must be fair, goal oriented, responsible and aggressive
• Must be able to evaluate others
• Must be charismatic
• Must be socially present
• Proactive decision-maker
• Ability to look beyond the obvious/routine
• Ability to see what others cannot see
• Ability to seek a richer set of alternatives
• Ability to question assumptions
• Ability to proactively measure performance
• Risk taker
• Sound ethics and integrity
• Must have high sense of integrity, accountability, and dependability
• Must uphold high ethical standard i.e., know and stick to all capital market rules as contained in Regulatory rules & code of ethics guiding operations in the industry.

Key Performance Metrics

• Increase in new customers
• Repeated transactions realised from existing clients
• Number of suggested recommendations that impacted sales
• Revenue growth impacted by analysis, strategy and insights
• Accuracy or correctness of reports
• Product and Service coverage ratio across the Business Units
• Turnaround time on deliverables
• Accuracy of customer, market intelligence and data gathering
• Effectiveness of customer acquisition strategy and implementation
• Project delivery