Growth Marketing Manager at SeamlessHR Limited

JOB SUMMARY

As a Growth Marketing Manager, you will collaborate closely with cross-functional teams to design and execute data-driven performance marketing campaigns, optimize conversion funnels, and explore innovative avenues for growth. The ideal candidate possesses a passion for technology, data analysis, and creative problem-solving, along with a proven track record of scaling user acquisition in a SaaS or tech environment.

Job Responsibilities:

• Develop and execute end-to-end growth strategies that align with business objectives, focusing on user acquisition, activation, retention, and referral programs. 
• Collaborate with the marketing, product, and sales teams to create and optimize targeted campaigns that drive inbound leads and conversions. 
• Leverage data analytics and user behavior insights to identify opportunities for optimization and improvement across all stages of the user journey. 
• Conduct A/B tests and implement data-driven experiments to optimize conversion rates, user engagement, and retention metrics. 
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of growth initiatives and provide actionable insights. 
• Utilize SEO, content marketing, social media, email marketing, and other channels to enhance brand visibility and drive traffic. 
• Stay informed about industry trends, emerging technologies, and best practices to continuously innovate and adapt the growth strategy. 
• Collaborate with design and content teams to develop compelling marketing collateral and messaging that resonates with target audiences. 
• Drive partnerships, collaborations, and influencer relationships to expand brand reach and awareness. 
• Apply and promote SeamlessHR culture and core values at all times. 
• Undertake ad hoc duties as agreed with your line manager. 

JOB EXPERIENCE

Functional/Technical Requirements:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus. 
• Proven experience of 5 years in growth marketing, user acquisition, or digital marketing in tech, or start-up environment. 
• Solid understanding of digital marketing channels, including SEO, SEM, ABM, social media, content marketing, and email campaigns. 
• Proficiency in web analytics tools (Google Analytics, Microsoft Clarity, etc.) to analyze user behaviour and campaign performance. 
• Strong analytical mindset with the ability to derive actionable insights from data and adapt strategies accordingly. 
• Creative thinker with the ability to ideate and execute innovative growth strategies. 
• Excellent written and verbal communication skills, with the ability to create compelling marketing content. 
• Experience with marketing automation tools and CRM systems, particularly HubSpot. 
• Results-driven approach with a track record of meeting or exceeding growth targets. 
• Familiarity with agile methodologies and a willingness to adapt in a fast-paced start-up environment. 
• Passion for technology, SaaS solutions, and staying updated on industry trends.

Behavioural Requirements:

• Adapting  
• Innovating   
• Collaborating   
• Being Accountable  
• Leading self and people  
• Leading business  
• Revenue driven

Seamstar Person:

To successfully become a Seamstar, you will have to: 

• believe in our vision and mission; 
• be smart and result-oriented; 
• be honest; 
• be respectful; 
• be a good communicator; 
• be kind, yet firm when necessary; 
• be a good team player; and 
• know how to have fun and be willing to partake in team-bonding activities. 

JOB BENEFITS

• Competitive salary. 
• On-site recreational/work-out facilities. 
• Tea/coffee whenever you work at the office. 
• An opportunity to play an important role in building one of the top SaaS start-ups in Africa. 
• Health coverage. 
• Effective work tools