Growth Marketing Manager at Reposebay Human Resources Limited

Job Summary

• We are seeking a highly motivated and data-driven individual to join our team as a Growth Marketing Manager.
• The ideal candidate will have experience in fintech or banking and possess a strong understanding of growth marketing strategies and techniques.
• As a Growth Marketing Manager, you will be responsible for developing and executing innovative marketing campaigns and initiatives to drive user acquisition, engagement, and revenue growth.

Responsibilities:

• -Develop and implement comprehensive growth marketing strategies and initiatives to drive user acquisition, engagement, and revenue growth.
• Utilize data analytics and insights to identify growth opportunities and optimize marketing campaigns
• .Conduct market research and competitive analysis to stay informed about industry trends and opportunities.
• Collaborate with cross-functional teams, including product, design, and engineering, to align marketing efforts with product roadmap and business objectives.
• Create and manage multi-channel marketing campaigns, including digital advertising, email marketing, content marketing, and social media.
• Leverage marketing automation tools and analytics platforms to track campaign performance, measure key metrics, and generate actionable insights.
• Monitor and optimize conversion funnels to improve user acquisition and conversion rates.
• Develop and execute A/B testing and optimization experiments to improve marketing effectiveness
• .Collaborate with the creative team to develop compelling marketing assets, including landing pages, banners, and ad copy.
• Stay up-to-date with the latest marketing trends, technologies, and best practices.

Qualifications:-

• Bachelor's degree in marketing, business, or a related field.4+ years of experience in growth marketing, preferably within the fintech or banking industry.
• Proven track record of driving user acquisition and revenue growth through effective marketing strategies and campaigns.
• Strong analytical skills and ability to leverage data to inform decision-making.
• Proficiency in marketing automation tools, analytics platforms, and CRM systems.
• Experience with digital advertising platforms, such as Google Ads and Facebook Ads.
• Knowledge of SEO best practices and content marketing strategies.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Creative thinking and problem-solving skills.
• Ability to thrive in a fast-paced, dynamic environment.