Growth Manager at Talenture

Job Description

• Develop annual and monthly digital marketing strategies/plans for new digital initiatives, Scoping requirements and budget planning
• Develop all business proposition associated with digital initiatives and digital products.
• Manage growth and optimization of digital customer by driving awareness, adoption and maturity based in line with business targets
• Drive and own our go-to-market strategy for each proposition with business and marketing stakeholders
• Manage both operational and commercial KPI related to UX/CX with a strong focus on customer effort and customer retention.
• Lead our consumer satisfaction program which delivers insights and gaps on consumer feedback to identify and drive friction out of the business.
• Oversee campaigns that drive product demand from strategy to copywriting, owning the process from end to end
• Oversee monthly campaign performance analysis and make recommendations to improve activity in line with objectives
• Conduct customer needs analysis, market size forecast and dynamics and competitor view within Digital space
• Continually seeks opportunities to improve Customer Satisfaction operations, including people, processes, and technologies.
• Ability to create and deliver presentations to all levels of leadership within the organization
• Development and implementation of outbound and inbound Marketing, to promote all digital financial service propositions.
• Create initial business cases and forecast outcomes
• Handle all marketing communication creative development with external agencies and UX partners.
• Own the marketing budget end to end Optimizing with internal partners and contract services or agencies
• Define and optimize the customer journey map as it relates to product feature adoption and usage

Requirements

• Degree level of qualification in marketing or business studies preferred
• At least 5 years’ commercial marketing experience, ideally within a financial services-based institution and understanding of digital marketing
• Experience in product marketing and Digital Marketing (preferably in a software technology, telecommunications or banking)
• A range of campaign and digital development experience, including demonstrable success in developing strategic/tactical plans and managing agencies for execution