Growth Lead at truQ

About the Role

• As Growth Lead, you’ll drive truQ’s next phase of growth and expansion across Nigeria. You will own the strategy and execution of customer acquisition, conversion, and retention, working directly with the CEO and across ops, marketing, and product.
• This is a hands-on, high-impact role for someone who thrives in fast-paced environments, enjoys building processes from scratch, and knows how to turn insights into results. You’ll design and test acquisition strategies, lead cross-functional experiments, and help us scale from thousands to tens of thousands of users.

What to Expect

Within Days:

• Understand truQ’s current growth model and customer segments (B2B, small-scale transporters).
• Audit current acquisition channels, CRM and growth playbook

Within Weeks:

• Engage key supply communities to kickstart acquisition conversations.
• Define and document truQ’s overall growth strategy and growth playbook to scale demand and supply
• Launch acquisition campaigns for small-scale transporters
• Collaborate with Ops and Product to test onboarding and improve operators activation rates
• Set up clear performance metrics for onboarding demand acquisition and supply onboarding
• Fastrack and close key partnership conversations

Within Months:

• Lead cross-functional efforts to test and grow new products
• Drive expansion across at least 3–5 Nigerian cities based on market dynamics
• Lead a distributed team of reps, marketers, and community agents to drive both demand and supply.
• Own and execute user acquisition strategies across B2B channels, direct sales, online marketing, and grassroots onboarding.
• Continuously refine the growth engine by measuring, learning, and iterating based on market feedback and product performance.

About You

• Customer-Driven: You deeply understand B2B buyers and speak the language of logistics, supply chains, or platforms.
• Experienced Growth Operator: You’ve led measurable acquisition, activation, or expansion at B2B or marketplace companies. Bonus if in logistics or fintech.
• Builder’s Mindset: You’re excited about ambiguity, hands-on in execution, and have an experimental approach to growth.
• Data Fluent: You work well with metrics, dashboards, and A/B tests; comfortable with tools like HubSpot, Google Sheets, Canva or Notion.
• Leader & Collaborator: You know how to lead cross-functional teams and manage multiple stakeholders across departments.

Compensation & Perks

• Competitive salary + performance-based incentives
• Equity (for high-performers with growth potential)
• Travel support for out-of-state roles
• Access to wellness, health, and upskilling benefits