Growth and Product Marketing Manager at Elvaridah

Job Summary

• We are looking for a strategic and execution-driven Growth and Product Marketing Manager to lead the go-to-market efforts for our product suite.
• You’ll be responsible for driving user acquisition, engagement, and retention through data-informed growth strategies and high-impact marketing initiatives.
• This role sits at the intersection of product, marketing, and customer success, ensuring that product value is clearly communicated and customer needs are continuously met.

Key Responsibilities
Go-to-Market Strategy:

• Develop and execute go-to-market (GTM) plans for new product launches, updates, and feature rollouts.
• Work closely with product managers, designers, and engineers to understand the roadmap and translate features into customer-facing messaging.

Growth Marketing:

• Own the customer acquisition funnel—from awareness to activation—across digital channels (SEO, SEM, email, social, etc.).
• Design and run A/B tests, growth experiments, and conversion rate optimization initiatives.
• Set growth goals, track KPIs, and generate insights to improve campaign performance.

Product Positioning & Messaging:

• Craft clear, compelling product messaging that resonates with target audiences.
• Develop customer personas and use cases to guide content creation and sales enablement.

Content & Campaign Development:

• Collaborate with content creators, designers, and external partners to produce marketing materials—landing pages, emails, videos, case studies, etc.
• Plan and execute lifecycle campaigns to increase feature adoption, upsell opportunities, and user retention.

Analytics & Reporting:

• Measure campaign performance and product engagement using tools like Google Analytics, HubSpot, Mixpanel, or Segment.
• Provide regular reports and insights to key stakeholders across growth, marketing, and product teams.

Cross-functional Collaboration:

• Serve as the voice of the customer in product and strategy meetings.
• Partner with customer success to gather feedback, identify churn risks, and close the loop between customer experience and product development.

Qualifications

• 3–5+ years of experience in growth marketing or product marketing in a B2C or tech-driven company.
• Proven experience leading growth campaigns and product launches.
• Strong copywriting and storytelling skills, with a portfolio of customer-facing content.
• Hands-on experience with marketing automation, analytics, and CRM platforms (e.g., HubSpot, Mailchimp, Google Analytics, Segment).
• A/B testing and data interpretation skills to guide marketing decisions.
• Exceptional collaboration and project management skills.