Growth and Marketing Manager at Harvesters International

Key Result/Responsibility Areas and Job Description

Brand awareness, engagement & experience

• Create top of the mind awareness of the Harvesters brand in relation to other ministerial brands.
• Ensure the recognition & visibility to the brand when presented with a tagline, logo or other brand asset
• Ensure we are verified & active on all social media platforms
• Ensure all communication plans are implemented within the stipulated time frame
• Innovate creative means of channelling HICC into an actively mentioned brand on various social media channels
• Ensure high brand satisfaction ratings via follow-ups on audience participation feedbacks
• Create & manage the audience experience of the brand to increase the likelihood of HICC-brand recommendation

Strategic Planning & Implementation

• Manage planning, budgeting and implementing of communication plans to ensure wider reach to target audience
• Coordinate all creative concepts & respective execution with both internal & external resources as it relates with communication of Harvesters brand
• Develop policies regarding execution of all integrated communications campaigns
• You will own media strategy and implement effective media plan for specific campaigns to reach target audience
• Develop and enforce digital marketing strategies as well as collaborate with digital platforms for proper reporting and analysis.
• Strategize and execute for digital marketing and social media platforms.
• Ensure that all marketing activities are carried out with necessary budgetary approvals and are in line with agreed marketing plans

Leadership & Management

• Demonstrate Leadership and oversight for the team.
• Ensure overall satisfactory task completion & performance of the team with relative cognizance of workload distribution amongst individual members of the team
• Ensure active collaboration amongst team members to produce desired outcomes or complete assigned projects within approved timelines.
• Own communication strategy for specific ‘products ‘and segments, supervise production of all advertising materials (TVC, print, OOH, internet, radio) in line with brand guidelines

Content Creation

• Responsible for creating, implementing and measuring all marketing, communications and public relations activities and materials including publications, media relations, media partner, relationship management etc.
• Create and curate shareable content; determine which platform is best suited for each piece of content;
• Building and managing digital presence
• Develop and execute integrated communications campaigns