Growth and Marketing Lead at FMR AGENCY

About the Role

• We are looking for a Growth & Marketing Lead to drive sales, increase brand awareness, and optimize marketing efforts across two fashion brands. This role requires a strategic, data-driven marketer who can effectively run paid ads, lead social media, create content, manage email marketing, update the website, and explore growth opportunities.
• Success in this role is measured by one thing: sales growth. If revenue isn’t increasing, you will be expected to pivot, optimize, and find solutions.
• This is an on-site, full-time role (Monday–Friday) where you will split your time between two brands, ensuring both reach their full potential.

Key Responsibilities

Paid Advertising & Performance Marketing

• Run and optimize paid ad campaigns across Meta (Facebook & Instagram), Google, TikTok, Pinterest, and other platforms.
• Manage ad spend efficiently to maximize ROAS (return on ad spend) and drive direct conversions.
• Conduct A/B testing on creatives, copy, and audience targeting to improve performance.
• Identify and implement new growth strategies for customer acquisition.

Social Media & Content Creation

• Lead and execute social media strategy for both brands across Instagram, TikTok, and other platforms.
• Develop high-performing photo and video content that aligns with each brand’s identity.
• Track engagement metrics and adjust strategies to improve organic reach and sales impact.
• Stay ahead of fashion and digital trends, ensuring each brand remains relevant and competitive.

Email Marketing & Website Management

• Write and schedule email campaigns to engage customers, announce new launches, and drive conversions.
• Oversee email marketing funnels, optimizing for open rates, click-through rates, and sales.
• Update and maintain website content (product descriptions, landing pages, blog posts, and promotions).
• Ensure the website is optimized for SEO and conversion rates.

Business Development & Partnerships

• Identify and secure partnerships, boutique placements, and collaborations to grow both brands’ distribution.
• Build relationships with influencers, stylists, and strategic brand partners to drive sales and visibility.
• Develop and manage wholesale and retail expansion strategies.

Retargeting & Customer Retention

• Implement and optimize retargeting ad campaigns to convert abandoned carts and re-engage past customers.
• Manage email and SMS marketing strategies to increase repeat purchases and build brand loyalty.
• Develop strategies to increase customer lifetime value (LTV).

Analytics & Performance Reporting

• Track and analyze weekly and monthly sales performance for both brands.
• Provide actionable insights based on ad spend, engagement metrics, and revenue growth.
• Continuously optimize marketing efforts to ensure sustained business growth.

Qualifications & Requirements

Experience:

• Minimum of 5  years of progressive experience in marketing, with at least 2 years in a senior leadership role.
• Fashion or eCommerce experience is highly preferred, but not required.