Growth and Marketing Executive at Sigma Consult

Key Accountabilities & Responsibilities:

• Growth and Marketing Development:
• Brand Management:

Key Performance Areas:

Financial:

• Budget management
• Job cost control
• Financial implication analysis
• Profitability of marketing campaigns
• Customer retention

Learning & Growth:

Education/Professional Qualification:

• BA or BSC in Business Management or a related discipline
• Relevant postgraduate and/or professional qualification would be an added advantage.
• Professional qualification in Project Management etc., will be an added advantage.

Experience:

• Must possess a minimum of 3 years of work experience in Growth Marketing, User Acquisition Marketing, or Sales.
• Familiarity with acquisition analysis, A/B testing, and ad fraud detection.
• Analytical mindset with strong attention to detail.
• Proven track record of successful growth campaigns.
• Expertise with SEO, paid search, paid social, display, retargeting, and analytical tools for marketers, such as Google Analytics, Google Trends.
• Up-to-date knowledge of mobile performance marketing, trends, and best practices.
• Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting.

Key Skills & Competencies Requirements:

Functional/Technical:

• Leverage analytic tools (Google Analytics, Think with Google, and Google Trends) during market research to find ways to enhance the companys marketing efforts.
• Proficiency in various digital marketing channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and affiliate marketing.
• Understanding of the strengths and limitations of each channel and the ability to develop integrated marketing strategies that leverage multiple channels for maximum impact.
• Manage SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Analyze the performance of different marketing channels (e.g., social media, email, paid advertising) in terms of reach, engagement, and conversion.
• Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising.

Behavioral:

• Commercially driven thinker
• Results-oriented & self-motivated
• Innovative
• Analytical thinking
• Integrity and highly confidential
• Professional yet affable disposition
• Always maintain a professional, neat & well-groomed appearance
• Great organizational skills and responsiveness with attention to details
• Problem-solving & creative thinking