Group Head Digital Marketing at Daily Trust

The ideal candidate will be responsible for developing and implementing effective digital strategies to drive brand awareness, website traffic, and promoting MTG products through various online channels. The candidate is expected to leverage his/her expertise in the digital landscape to connect with our target audiences, and drive sales.

DUTIES AND RESPONSIBILITIES

• Execute digital engagement strategies to increase audience engagement, retention, and loyalty across various digital platforms, including social media, website, mobile apps, and other digital channels.
• Effective Supervision of teams managing the Media Trust Group’s social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, and other relevant platforms. The team must create, schedule, and publish engaging content, monitor comments and messages, respond to inquiries, and build a strong online community
• Teams are required to utilize analytics tools to monitor and analyze audience needs and behavior across digital platforms. Generate reports and insights to optimize digital strategies, identify trends, and in order for Management to make data-driven decisions to improve our digital marketing drive and reach.
• Coordinate with all subsidiaries, including editorial, sales, design, and business development, to ensure alignment of digital marketing engagement strategies with overall organizational goals.
• Lead the digital marketing team, ensuring consistent execution of campaigns for the Group
• Manage digital marketing efforts, including SEO, social media, and email marketing for the group
• Produce creative content, including videos and blog post
• Stay abreast of technology trends and use this to contribute ideas to the Company
• Deliver the Digital revenue Target assigned.

REQUIRMENTS

• Minimum of BSc/HND in Marketing, Business, Communications, Digital Marketing or related discipline.
• Minimum of 10 years cognate experience
• Strong analytical thinking and problem-solving abilities
• Capable of identifying, attracting and engaging target audiences
• Up-to-date knowledge of digital marketing trends and developments
• Proven marketing experience on different digital platforms
• Experience with leading and managing social media marketing campaigns
• Knowledge of email, newsletters, push notification and display advertising campaigns
• Ability to use SEO, SEM and marketing databases for promotional purposes
• Proficiency in using website analytics tools, ad serving tools and marketing software
• Must be able to juggle multiple projects at the same time
• Incredible attention to details
• Knowledge of content management systems