Group CA&S Digital Specialist at Coca-Cola

Purpose:

• To support the Group Comms team to upgrade, maintain and safeguard our digital channels and social media activity. With a particular focus on supporting the transition and implementation of the new Next Generation (NG) Intranet.

Key Responsibilities:

Digital Strategy Support

• Collaborate with stakeholders to develop and refine digital communication strategies aligned with organisational objectives.
• Provide input and insights into the development of digital communication plans, ensuring alignment with broader Group Communications plan.
• Keep up to date with industry trends and best practices to continuously enhance digital communication strategies.

Channel Management

• Support the management of the organisation's website, Intranet and social media platforms, ensuring content is accurate, engaging and aligned with brand standards.
• Manage and oversee the Poppulo emailing platform, while also providing assistance and support to the user community.
• Monitor and analyse channel performance metrics to track effectiveness and identify areas for improvement.
• Implement strategies to optimise user experience and increase audience engagement across all digital channels.

NG Intranet Transition Facilitation

• Conduct audits of existing Group and Country Intranet content to assess relevance, accuracy and quality.
• Lead the repopulation efforts on the NG platform, ensuring content migration is seamless and aligns with established standards.
• Provide feedback on design implementation and user interface enhancements to improve functionality and usability.
• Support capability development and rollout initiatives related to the NG Intranet, including training sessions and resource development.

Skills and Qualifications:

• At least 2 years of experience in digital platform management, with a strong understanding of CMS and intranet systems. 
• Demonstrated experience in content creation, curation and management, with a keen eye for detail and quality. 
• Excellent communication skills, both written and verbal, with the ability to convey complex information in a clear and concise manner. 
• Proven ability to effectively manage stakeholders across different functions and levels of the organization. 
• Experience in managing external agencies or vendors is considered an advantage, particularly in the context of digital projects. 
• Strong analytical and problem-solving skills, with the ability to think strategically and drive results in a fast-paced environment.