Graphics Designer at Smart Partners

Job Summary

• The Graphic Designer is responsible for creating visually compelling designs that support the company’s branding, marketing, and communication objectives.
• The role involves developing creative concepts and producing high-quality graphics for digital and print platforms while ensuring brand consistency across all materials.
• The ideal candidate should possess strong visual storytelling skills, creativity, and the ability to translate ideas into engaging visual content.

Key Responsibilities
Graphic Design & Creative Development:

• Design visually engaging graphics for digital and print platforms, including social media content, marketing materials, presentations, advertisements, and promotional assets.
• Develop creative concepts and design solutions that effectively communicate brand messages and campaign objectives.
• Ensure all designs align with brand guidelines, visual identity, and communication standards.
• Produce high-quality layouts, illustrations, infographics, and visual assets that enhance brand storytelling.

Digital Content & Marketing Support:

• Create social media graphics, banners, website visuals, and digital marketing assets to support marketing campaigns.
• Collaborate with marketing and content teams to develop creative materials for campaigns, promotions, and product launches.
• Support the design of email marketing templates, digital advertisements, and landing page visuals.

Brand Management & Visual Consistency:

• Maintain consistency in branding, typography, color schemes, and visual style across all company communications.
• Contribute to the development and improvement of the company’s brand identity and visual guidelines.
• Review and update existing design materials to ensure alignment with brand standards.

Collaboration & Project Execution:

• Work closely with marketing, content, and social media teams to understand project requirements and deliver creative solutions.
• Manage multiple design projects simultaneously while meeting deadlines and quality standards.
• Participate in creative brainstorming sessions to generate innovative design ideas.

File Management & Production:

• Prepare and deliver design files in appropriate formats for digital distribution and print production.
• Organize and maintain a structured library of design assets, templates, and visual resources.
• Ensure all deliverables meet required technical specifications and production standards.

Key Performance Indicators (KPIs)

• Quality and creativity of design outputs.
• Timely delivery of design projects and campaign materials.
• Consistency in brand representation across all visual assets.
• Engagement and effectiveness of digital marketing visuals.

Requirements
Education:

• Bachelor’s Degree in Graphic Design, Visual Communication, Fine Arts, or a related field.

Experience:

• 3+ years of professional experience in graphic design, preferably in a marketing, advertising, or creative agency environment.

Core Competencies:

• Strong visual design and creative thinking skills
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Ability to create digital and print-ready designs
• Good understanding of typography, color theory, and layout design
• Basic knowledge of motion graphics, video editing, or animation (an advantage)
• Strong attention to detail and brand consistency
• Excellent time management and project coordination skills
• Ability to work in a fast-paced environment and manage multiple deadlines

Additional Advantage:

• Experience with design tools such as Canva, Figma, or After Effects.
• Knowledge of digital marketing creatives.
• Understanding of social media content design and advertising formats.