Graphics Designer at International Facilities Services Limited - IFS

Job Description

• Our company is searching for a talented digital designer to create interactive online content and maintain a smooth user interface for our website and social media pages.
• You'll be responsible for producing content that matches the company's brand, aesthetic, and marketing strategy, including social media graphics, website banners, and promotional artwork.
• The ideal candidate should be able to efficiently combine creativity, functionality, and technology to produce eye-catching and informative content.
• In this role, organizational and technical skills are key, and all candidates must possess in-depth knowledge of design software programs.

Responsibilities

• Designing, producing, and managing interactive online content, including email templates, social media, and promotional artwork, and informative ebooks.
• Preparing briefs for each project and presenting design ideas to all the relevant stakeholders.
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Ensuring consistency in designs and content across all company platforms.
• Reviewing product positioning and online marketing content to identify room for improvement.
• Providing advice and guidance on the aesthetic for campaigns, projects, and promotional events.

Requirements

• Bachelor's Degree in Digital Design, Graphic Design, or a related field.
• 3-7 years relevant work experience.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• A portfolio of previous digital design work to showcase experience and creativity.
• Solid knowledge of design software programs, such as Sketch, and Adobe Creative Suite.
• Ability to clearly present design ideas and concepts for campaigns and projects.
• A team player with exceptional organizational and technical skills.