Graphic Consultant at John Snow Inc - JSI

Background

• With more than 3 million people living with HIV, Nigeria has the second largest epidemic in the world, second only to South Africa. Female sex workers (FSW), men who have sex with men (MSM), and people who inject drugs (PWID) and their partners account for more than 30 percent of new infections, although they constitute 3.4 percent of the population. UNAIDS noted in its 2016 prevention gap report that in comparison to those in the general population, the odds of HIV infection were 24 times higher among PWID and MSM, and 10 times higher among sex workers. Consequently, the Government of Nigeria (GoN) identified FSW, MSM, and PWID as key populations (KPs) for the prevention of further spread of HIV in the country.
• Condoms and water-based lubricants, HIV pre-exposure prophylaxis (PrEP) and HIV self-testing (HIVST) have been identified as highly effective and low-cost means of preventing HIV. However, availability, access, demand, and use of these preventive solutions among KPs are concerns to address to break the cycle of HIV infection. There is a huge gap between the annual condom needs in the country {estimated at 1 billion) and the current level of use (approximately 600 million), while there is an attendant need to upscale uptake of HIVST and PrEP as part of the comprehensive HIV prevention package recommended by WHO.
• To address these gaps and meet these needs, a Total Market Approach (TMA) Is being implemented to increase demand, strategic distribution and marketing of condoms and water-based lubricants, HIVST and PrEP and increase HIV prevention-seeking behaviour among key populations. Keep it Safe and Sweet (KISS) is the project’s social media campaign designed and implemented to achieve these goals. The first phase of the campaign started in April 2019 on Facebook, Instagram and WhatsApp, but has now been expanded to include Twitter in the second phase.

Purpose of the Consultancy

• The purpose of this consultancy is to support the TMA project develop quality still graphic designs for approved content that will be deployed on the social media pages of the KISS campaign.
• The graphic design consultant will complement the work of the project SBCC team by ensuring that the content / messages for promoting us of condoms, lubricants, PrEP and HIVST are creatively visualized or illustrated for effective communication with the target audience.

Scope of Work and Deliverables
The graphic designer will perform the following duties under this consultancy:

• Support the project to design on need basis, graphics that effectively capture and communicate approved messages on use of condoms, lubricants, PrEP and HIVST kits to target audience.
• Develop agreed number of quality graphic designs using content, specifications and guidelines provided by the project team.
• Ensure that the designs are high resolution images of 300dpi or more, have a low text-to-image ratio, have appropriate blend of colour, composition and white space, and creatively appeal to the target audience.
• Use only royalty-free images or stock images free for use to develop designs where necessary.
• Keep campaign logo size and positioning (bottom right corner) consistent in every design.
• Be flexible to adapt to any changes
• Present draft designs to the project team for review and incorporate feedback from the team to finalize the designs.
• Prepare and submit a brief consultancy report highlighting the key results and lessons of the consultancy.

Timeline

• Content structure and design guidance will be provided in advance and expected to be delivered within 10 working days. In other words, consultant will be expected to deliver a final set of agreed number of designs 10 days after s/he has been provided with needed content. This period covers the key processes involved in graphic design including but not limited to creative brief, researching, sketching, presentation, refining and client approval.