Field Marketer at FMR AGENCY

Job Summary

• We are seeking an energetic and result-driven Field Marketer to join our client team.
• The ideal candidate will be responsible for executing field marketing activities to promote and increase the visibility of our client tyre, tricycle, and motorcycle products.
• You will play a key role in driving brand awareness, generating leads, and supporting the sales team through on-the-ground marketing efforts.

Key Responsibilities

• Plan and execute field marketing campaigns and activations in assigned territories.
• Promote tyre, tricycle, and motorcycle products at local events, dealerships, markets, and mechanic workshops.
• Conduct product demonstrations, distribute promotional materials, and engage potential customers.
• Collaborate with the sales team to generate leads and support customer acquisition.
• Monitor competitor activities and gather market intelligence to support marketing strategy.
• Build and maintain relationships with key stakeholders such as dealers, transport unions, and retailers.
• Track campaign effectiveness, gather feedback, and prepare regular activity reports.
• Ensure brand visibility through proper placement of banners, posters, and signage.

Requirements

• Minimum of OND / HND / Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in field marketing, preferably in the automotive or transport sector.
• Knowledge of tyres, tricycles, and motorcycles is a strong advantage.
• Excellent communication and interpersonal skills.
• Ability to work independently and travel extensively within assigned areas.
• Strong negotiation and persuasion skills.
• Proficiency in local languages is an added advantage.