Facebook Advertising Specialist at MacTay Consulting

Job Responsibilities:

• Build and scale Facebook ad accounts while maintaining margin goals.
• Create and analyze an effective advertising campaign for your target audience.
• Establish and manage a social media presence.
• Work with design to create ads and landing pages.
• Leverage our internal database to create remarketing audiences.
• Collaborate with the product team to understand targets, optimization goals, and how you can help achieve them.
• Analyze campaign performance to understand what is working and what's not.
• A/B test ads and landing pages.
• Other marketing projects as needed.

Job Requirements:

• 1+ years of marketing experience required.
• 1+ years of Facebook ad experience preferred.
• Experience A/B testing.
• Demonstrate the ability to understand and optimize KPIs.
• Comfortable with data & data analysis.
• Able to come up with creative ideas.
•  Detailed-oriented and organized.
• The ability to do some graphic design work is an advantage.