Experiential Sales Lead at SENCE Nigeria

Responsibilities:

Sales Leadership:

• Develop and implement effective sales strategies to maximize revenue and market share.
• Monitor sales performance and analyse sales data to identify areas for improvement and develop action plans accordingly.
• Build a motivated sales team to help achieve and exceed sales targets.
• Drive sales growth by setting ambitious sales targets and motivating the sales team to achieve them.
• Provide ongoing training and coaching to the sales team to enhance their product knowledge and sales skills.

Experiential Marketing:

• Plan, coordinate, and execute engaging experiential marketing events, such as product demonstrations, pop-up shops, and promotional campaigns.
• Collaborate with the marketing team to develop innovative strategies that drive brand awareness and customer engagement.
• Ensure brand consistency and messaging across all experiential marketing activities.
• Stay up-to-date with industry trends and competitor activities to identify opportunities for differentiation and improvement.

Customer Experience:

• Create an exceptional experience for customers throughout their journey with us across various touch points, fostering long-term relationships and loyalty.
• Act as a brand ambassador by embodying the brands values and demonstrating expert knowledge of the brand and products.
• Deliver exceptional customer service by providing help with educating customers and customising product selection to create a seamless shopping experience
• Handle customer inquiries, complaints, and feedback, ensuring timely resolution and customer satisfaction.

Team Management:

• Recruit, train, and onboard new sales team members, ensuring they are equipped with the knowledge and tools to succeed.
• Provide ongoing guidance and support to the sales team, fostering a collaborative and high-performing culture.
• Conduct performance evaluations, set goals, and implement development plans to enhance individual and team performance.
• Foster a positive and caring work environment, encouraging respect, teamwork, open communication, and professional growth in line with our brand values.

Reporting and Analysis:

• Prepare regular sales reports and performance analysis for management, highlighting key metrics and insights.
• Monitor market trends, consumer behaviour, and competitive landscape to identify opportunities and challenges.
• Utilize data-driven insights to optimize sales strategies, improve customer experiences, and drive business growth.

Requirements

• Bachelors degree in business, marketing, or a related field.
• Proven experience in sales leadership, preferably in the skincare, beauty, hospitality or personal care industry.
• Strong understanding of experiential marketing principles and techniques.
• Excellent interpersonal and communication skills, with the ability to engage and connect with customers.
• Demonstrated ability to lead and motivate a sales team to achieve targets and deliver outstanding results.
• In-depth knowledge of skincare products, ingredients, and industry trends.
• Exceptional organizational and time management skills, with the ability to multitask and prioritise effectively.
• Analytical mindset, with the ability to interpret sales data and make data-driven decisions.
• Proficiency in Microsoft Office suite and CRM software.