Experiential Marketing Lead at Terawork

Key Responsibilities

Experiential Campaign Leadership

• Conceptualize, plan, and manage end-to-end experiential marketing initiatives -from ideation, pitch presentations, and budgeting to on-ground execution and post-event reporting.
• Integrate digital amplification and social engagement strategies into all activations to maximize reach and audience engagement.

Client Relationship & Account Management

• Serve as primary liaison for commercial clients, ensuring all campaigns align with brand objectives, timelines, and budgets.
• Deliver exceptional client service experiences while maintaining strategic, long-term partnerships.

Revenue Growth & Business Development

• Identify and pursue new business opportunities within the experiential marketing space.
• Lead proposal development, pitch presentations, and negotiations to drive revenue growth.

Vendor & Partner Coordination

• Build and maintain productive relationships with suppliers, production partners, venues, and talent.
• Ensure flawless campaign delivery while managing quality control and cost optimization.

Budget Management & Financial Reporting

• Develop and manage project budgets, ensuring financial accountability and efficiency.
• Provide regular financial reports, reconciliations, and post-event profitability analyses.

Performance Tracking & ROI Analysis

• Define clear KPIs for each activation, oversee real-time performance monitoring.
• Deliver insightful post-activation reports with actionable recommendations for future campaigns.

Cross-Functional Collaboration

• Partner with internal creative, production, logistics, finance, and digital teams to align on campaign objectives, deliverables, and operational plans.

Key Performance Indicators (KPIs)

• Deliver a minimum of 10 experiential activations annually with at least a 90% client satisfaction rate.
• Achieve an average post-event ROI of 120% or higher.
• Generate 4–5 qualified business leads per quarter via experiential activations.
• Maintain 100% on-time, on-budget delivery for all activations.
• Integrate digital amplification strategies achieving 15% audience growth per campaign on targeted digital platforms.

Required Qualifications & Experience

• Minimum 4 years of experiential marketing, business development, or brand activation experience.
• Proven success in managing end-to-end experiential projects within commercial sectors.
• Strong vendor management and partner relationship skills.
• Exceptional oral and written communication skills.
• Must project executive presence and professional grooming standards in all engagements.
• Experience in real estate, construction, or entertainment industry marketing is a plus.