Engagement / Field Marketing Specialist at SeamlessHR Limited

Job Summary

• As an Engagement/Field Marketing Specialist at SeamlessHR, you will be responsible for driving market presence, customer engagement, and lead generation through strategic events, partnerships, and on-the-ground initiatives. You will work closely with sales, product, and brand teams to deliver impactful experiences that strengthen SeamlessHR’s position as the leading HR-Tech partner for enterprises across Africa.

Job Details

Event & Activation Management

• Plan, coordinate, and execute SeamlessHR-led events (roundtables, webinars, roadshows, and conferences).
• Manage logistics, vendor relationships, and post-event reporting.
• Ensure events deliver measurable business value — from lead generation to brand positioning. 

Partner & Industry Engagements

• Collaborate with industry associations and partners to co-host or sponsor events.
• Represent SeamlessHR at external conferences and trade shows, ensuring strong brand visibility.

Sales Alignment & Pipeline Support

• Work closely with sales teams to ensure marketing efforts generate qualified leads (SALs/SQLs).
• Support regional pipeline growth with targeted field campaigns, account activations, and direct engagement strategies. 

Campaign Execution

• Deliver localized marketing activations tailored to regional markets.
• Support adoption campaigns, customer recognition programs, and targeted outreach initiatives. 

Analytics & Reporting

• Track ROI and KPIs for all engagement activities (leads generated, attendance, brand reach). 
• Share insights and recommendations to optimize future engagements.

Requirement

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years in field marketing, demand generation, or experiential marketing (preferably in SaaS, enterprise, or B2B services).
• Demonstrated success in managing end-to-end event planning (physical and virtual).
• Strong project management skills with the ability to handle multiple initiatives at once.
• Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, or equivalent).
• Excellent written, verbal, and presentation skills.
• Regional exposure in East or West Africa is a strong advantage.