Email Marketing Manager at Project Growth

• A leading B2B lead generation agency operating on a retainer-based model is seeking an innovative B2B Cold Outbound Email Marketing Manager.
• This role is vital for crafting and optimizing outbound email strategies that engage and convert high-quality leads for both our agency and our clients.

Key Responsibilities:

• Cold Email Copywriting: Craft compelling email content tailored to the target audience, focusing on engaging potential leads through clear and persuasive communication.
• Email Strategy Development: Design comprehensive email marketing strategies emphasizing lead nurturing and conversion optimization, devoid of hands-on campaign setup.
• List Segmentation and Targeting: Segment email lists effectively to ensure messages are personalized and targeted, maximizing engagement and improving response rates.
• A/B Testing: Implement rigorous A/B testing to refine various elements of email campaigns, aiming to enhance metrics such as open rates, click-through rates, and overall conversions.
• Collaborative Content Creation: Collaborate closely with the team to create compelling email narratives that resonate with potential leads.
• Analytics and Reporting: Monitor and analyze email campaign performance, using insights to guide and improve future strategy.

Qualifications:

• Email Marketing Experience: Demonstrated success in email marketing, particularly in B2B lead generation and cold outbound campaigns.
• Proficiency in Email Strategy Tools: Deep understanding of email marketing tools focused on strategy and analysis, rather than technical email setup.
• Data-Driven Approach: Strong analytical skills to assess marketing metrics and adapt strategies effectively.
• Communication Skills: Exceptional written communication skills for crafting clear and persuasive email content.
• Attention to Detail: Meticulous attention to the nuances of email strategy and content creation.
• Team Collaboration: Ability to work effectively both independently and within a team environment.