E-commerce Marketing Strategist at Project Growth

About the job

• We are looking for an experienced E-commerce Marketing Strategist to lead efforts in optimizing an e-commerce site and driving profitability. The ideal candidate has hands-on experience in scaling an e-commerce platform and has since transitioned into a strategic role focused on high-level decision-making. This role centers on developing data-driven strategies to improve existing assets and enhance site performance.

Key Responsibilities:

• Data-Driven Strategy Development: Analyze data from marketing campaigns and site performance to create strategies that enhance traffic, engagement, and conversions.
• Product & SEO Optimization: Oversee product listings on WooCommerce, refining SEO and product presentation based on performance insights to improve visibility and engagement.
• Ad Strategy & Optimization: Guide and optimize Google and Facebook Ads campaigns to drive targeted traffic, ensuring high ROI and alignment with broader e-commerce goals.
• Social Media Oversight: Manage strategy for Meta social media presence, utilizing existing assets to drive engagement and strengthen community interactions.
• Performance Tracking & Reporting: Regularly assess campaign effectiveness, using data to adjust strategies, identify growth opportunities, and report on key metrics.

Must-Haves:

• Strategic E-commerce Experience: Extensive experience managing and optimizing e-commerce sites, preferably WooCommerce, with a focus on strategy over execution.
• Data-Driven Decision Making: Proven ability to analyze data and apply insights to enhance marketing strategies and site performance.
• Google & Facebook Ads Knowledge: Skilled in developing and managing ad strategies for Google and Facebook, with a track record of driving high-quality traffic and optimizing for ROI.
• SEO Knowledge: Solid understanding of e-commerce SEO best practices, focusing on data-informed adjustments for product listings and site optimization.
• Growth-Oriented Mindset: A proactive approach to continuous improvement, using data to generate new ideas and adapt strategies for growth.
• High Attention to Detail: Ability to maintain a strong focus on accuracy and professionalism in all strategic adjustments.
• Fluent English: Excellent written and verbal communication skills, with an ability to clearly convey strategy and performance insights.

Nice-to-Haves:

• Creative Marketing Insight: Familiarity with creative marketing strategies to increase engagement and conversions.
• Advanced Analytics Skills: Expertise in tracking, analyzing, and reporting data insights, contributing to a refined and iterative marketing strategy.

What Success Looks Like:

• Product & SEO Optimization: Enhanced product listings that drive traffic and engagement through strategic SEO and data-backed improvements.
• High ROI on Ad Spend: Effective, optimized Google and Facebook Ads driving consistent, qualified traffic.
• Engaging Social Media Strategy: Active Meta social media presence that increases engagement without asset creation.
• Strategic Growth & Innovation: Continuous adaptation and refinement of strategies, contributing to the long-term profitability of the site.
• Detailed Performance Oversight: Accurate, insightful reporting on campaign and site performance.