E-commerce Manager at Beckley Consulting Limited

Job Summary

• This job is responsible for managing the company’s E-commerce operations to maximize commercial performance while offering a seamless online customer experience at all stages of the customer journey.
• The E-commerce Manager will develop and implement strategies for the design and management of the company’s online platform(s) and other marketplaces in order to meet sales revenue goals.

Job Responsibilities

• Supports the design of overall business and e-commerce business strategies.
• Leads the development and execution of e-commerce strategies to meet the business growth and revenue targets.
• Creates frameworks, conceptualizes digital marketing strategies, and implements them so that online platforms are profitable.
• Plans & monitors marketing campaigns, analyses data sets, and measures results.
• Develops strategies to make recommendations for best investment tactics for each department.
• Provides support for strategy development and sales performances.
• Identifies areas of underperformance and develops strategies to improve.
• Develops and implements strategies toward improved sales across online platforms and marketplaces
• Collaborates with Store Managers and other stakeholders to develop initiatives for attracting and retaining customers.
• Brings in new accounts and expands existing ones to fulfil the company's revenue targets.
• Implements and utilizes analytics to track sales trends and identify opportunities for growth
• Research / develops new online marketing strategies and keep abreast of new developments in the e-commerce industry.
• Maximizes search engine traffic and measures/monitors results from the company’s targeted advertisement purchases.
• Oversees online merchandising, driving cross-/up-sell to increase Unit Per Transaction (UPT) and Average Order Value (AOV)
• Pioneers and creates new opportunities by identifying new marketplace and other marketing opportunities to generate sales.
• Oversees web portal design and functionality with a view to maximizing performance and ease of navigation for customers. Monitors and measures site performance and make a recommendation to improve performance.
• Adopts Google Analytics to understand the company’s customers and the journey that they are taking
• Analyzes traffic to inform website maintenance and the effectiveness of marketing strategies.
• Directs the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.
• Measures online conversion and identifies tactics internally and with third parties to improve conversion rates.
• Monitors competitor and web sales trends to ensure web offer and experience is in line with customer aspirations
• Continuously devises strategies and techniques for creating an effortless omnichannel user experience
• Drives a timely and thoughtful customer complaints process
• Adopts and maintains an online customer engagement and feedback system that is effortless and delightful

Requirements

• 3 - 5 years of experience in a similar role
• Minimum of a Higher National Diploma / Bachelor's Degree in Business Management, Operations, Marketing Management, Information Systems, or any related field.
• Certified Ecommerce Management Professional (CPD Accredited) or a similar e-commerce certification is an added advantage
• Diploma in Digital Marketing
• An MBA or Master’s degree in any business-related discipline is an added advantage.
• Highly skilled in Content Management and digital marketing
• In-depth knowledge of Google Analytics, Ads campaigns, Digital marketing strategies, E-commerce frameworks, Website Design, online retailing, inventory, and stock management.

Salary and Benefits

• N250,000 - N300,000 Monthly Net
• Leave Allowance
• HMO
• Group Life Assurance.
• Yearly Housing Allowance,