Jobs at Proten

Job Description

• The E-Commerce Manager will lead the company's e-commerce operations to drive sales growth, profitability, customer acquisition and retention, while delivering a seamless online customer experience.
• The role is responsible for developing and executing e-commerce strategies, managing online platforms and marketplaces, optimizing digital marketing and merchandising, and achieving agreed revenue and commercial targets.

Responsibilities
Strategy & Commercial Growth:

• Develop and execute e-commerce strategies aligned with business objectives, growth plans, and revenue targets.
• Translate Management decisions into effective execution and ensure clear communication across relevant stakeholders.
• Identify new marketplaces, digital channels, partnerships, and commercial opportunities to increase revenue.
• Develop and optimize digital marketing strategies, campaigns, investments, and initiatives to improve profitability and performance.
• Identify underperforming areas and implement strategies to improve sales, conversion, customer acquisition, and retention.
• Collaborate with Store Managers and other stakeholders to develop initiatives that attract and retain customers and expand existing accounts.

Data, Market & Performance Analysis:

• Use analytics to monitor sales trends, customer behaviour, product performance, traffic, and campaign effectiveness.
• UtilizeGoogle Analytics and other analytics toolsto understand customer journeys and identify growth opportunities.
• Monitor competitor activity, web sales trends, search performance, and market developments.
• Oversee on-site search, online merchandising, category development, and product performance, drivingcross-selling and upsellingto improveUPT and AOV.
• Monitor stock availability and analyze web sales against store and inventory performance.
• Develop a strong understanding of customer needs, product categories, market opportunities, and emerging e-commerce trends.
• Track and optimize digital advertising, search engine traffic, conversion rates, and marketing ROI.

Online Platform & Customer Experience:

• Oversee the design, functionality, maintenance, and performance of SKLD’s website, web portals, and online marketplaces.
• Analyze website traffic, user behaviour, and conversion data to improve navigation, usability, and overall online performance.
• Direct and coordinate software developers, copywriters, graphic designers, and other digital resources in line with e-commerce strategy.
• Develop and implement strategies to deliver a seamlessomnichannel customer experience.
• Monitor competitor offerings and ensure SKLD’s online proposition remains competitive and aligned with customer expectations.
• Establish and maintain effective customer engagement, feedback, and complaints-resolution processes.
• Ensure timely resolution of online customer complaints and continuously improve the digital customer experience.

Leadership & Team Management:

• Lead, coach, motivate, and manage the e-commerce team to achieve and exceed performance targets.
• Participate in the recruitment and development of e-commerce professionals.
• Train and coach team members on e-commerce marketing, product knowledge, merchandising, stock management, sales, customer service, and industry best practices.
• Set team objectives, allocate resources, monitor performance, and ensure timely delivery of operational reports.
• Promote innovation, continuous learning, professional standards, and adherence to health and safety requirements.
• Manage and optimize e-commerce assets, resources, and operational processes to ensure effective utilization and accountability.

Requirements

• HND/Bachelor’s Degree in Business Management, Operations, Marketing, Information Systems, or a related field.
• MBA or Master’s Degree in a business-related discipline is an added advantage.
• Minimum of 5 years experience in E-Commerce Management or a similar role, preferably within online retail or a commercially driven environment.
• Professional E-Commerce Management certification or similar certification is an added advantage.
• Diploma/certification in Digital Marketing is an advantage.
• Strong knowledge ofe-commerce frameworks, online retailing, digital marketing, SEO, website management, Google Analytics, advertising campaigns, marketing automation, inventory management, category development, and data analytics.
• Proficiency inMicrosoft Office Suite, digital marketing and marketing management tools.
• Strong numerical, analytical, financial analysis, research, project management, communication, consulting, and problem-solving skills.
• Strong commercial acumen with the ability to translate data and insights into revenue-generating strategies.

Benefits

• Housing Allowance.
• Annual Leave Allowance.
• HMO.
• Pension.
• Communication Allowance.