Direct Marketing Executive at Fadac Resources

Our client is Nigeria’s leading provider of relief products(Retail Outlets). Due to expansion, they are currently in need of a DIRECT MARKETING EXECUTIVE (Experience in Email and SMS Marketing).

Job Responsibilities:

• Schedule batch and blast Email and SMS campaigns in which adding URL tags and doing QA are necessary.
• Contribute to brainstorming meetings and the development of new ideas.
• Conduct research to identify emerging trends among consumers.
• Create visually appealing e-mail campaigns.
• Design, collate, and analyze customer satisfaction and feedback.
• Create compelling copies for newsletters and sms blasts.
• Set up and execute weekly email drip campaigns in which copy and creative are provided.
• Update websites and channel landing pages to reflect current campaigns.
• Update the weekly marketing scorecard, monthly offline scorecard, and monthly post-purchase survey report.
• Conduct data research to grow and implement ideas to retain our customers.
• Send post-purchase survey reports weekly.
• Write subject lines, the preview text, and SMS/MMS copy (relying heavily on existing templates/assets).
• Work with the team to turn off campaigns or optimize as instructed.
• Meet very strict deadlines by moving fast and accurately

Job Requirements:

• 1+ years of experience managing Email and SMS marketing campaigns is a must-have
• Must be smart, logical, and organized task master with strong attention to detail
• Basic experience with Google Analytics is a must-have
• 1+ years of experience with Klaviyo and in email marketing
• Basic experience with Attentive or similar SMS platform is preferred
• Proficient in Google Sheets
• Excellent verbal and written communication skills