Digital / Performance Marketing Executive at HerVest

Role Overview

• The overall objective is to plan, execute, and optimize performance marketing campaigns to drive customer acquisition, engagement, and revenue growth.

Key Responsibilities

• Develop and implement end-to-end performance marketing campaigns across various channels (paid search, social media, display advertising, etc.).
• Oversee the creation of compelling and high-quality content, including blog posts, social media content, email campaigns, and multimedia materials.
• Manage and grow our social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn
• Develop and execute social media campaigns to enhance brand visibility and engagement.
• Uphold and enhance the brand identity through consistent messaging and visual elements.
• Ensure brand guidelines are followed across all marketing materials.
• Monitor and analyze campaign performance metrics to identify opportunities for improvement.
• Generate regular reports on key performance indicators (KPIs) and present insights to the marketing team.
• Manage and optimize marketing budgets to maximize ROI and achieve cost-per-acquisition (CPA) targets.
• Conduct regular budget reviews and adjustments based on performance and goals.
• Work closely with internal teams, including product, sales, and analytics, to align marketing efforts with overall business objectives.
• Coordinate with external agencies and vendors to execute campaigns effectively.
• Stay informed about industry trends, competitor activities, and emerging marketing technologies.
• Utilize market research to inform campaign strategies and identify growth opportunities.