Digital Officer at ARCO Worldwide Services Limited

Responsible for digital growth, online visibility, social media strategy, and execution of all commemorative day campaigns across ARCO Worldwide, AAA, and DJI partnership platforms. This role drives measurable digital presence and audience engagement.

CORE RESPONSIBILITIES

Digital Strategy & Visibility

• Develop digital marketing strategy aligned with corporate goals. Increase brand visibility across digital channels. Optimize website content and SEO performance. Manage analytics dashboards.
• Social Media Management Manage LinkedIn, Instagram, Facebook, X, and YouTube. Create monthly social media content calendars. Execute daily/weekly posting schedule. Manage community engagement and responses.
• Commemorative Day Campaigns. Develop and execute campaigns for: - Aviation-related global observances - Nigerian Public and Observance Day - Partnership milestones - Industry-specific awareness days. Coordinate campaign content with Graphics Designer. Track campaign performance metrics.
• Paid Advertising & Lead Generation. Plan and manage digital ads. Monitor ROI and optimize campaigns. Generate qualified leads for AAA and corporate services. E. Analytics & Reporting. Weekly analytics report. Track reach, impressions, engagement rate, CTR, conversions. Provide performance improvement recommendations.